Online Concierge Generic Item Taxonomy for Order Selection

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Solution Overview

Problem

Current online concierge systems require users to navigate through lengthy lists of items or provide multiple search queries to select specific items for orders, leading to increased time expenditure and decreased user interaction and order frequency, while also facing difficulties in importing generic item descriptions from third-party systems.

Innovation Solution

An online concierge system utilizes a taxonomy with different levels of specificity to associate generic item descriptions with specific items, applying machine learning models to predict user preferences and item availability, thereby simplifying the order creation process by displaying frequently purchased and available items prominently.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Measurement precision

If users navigate through long lists of items or provide multiple search queries to identify specific items, then users can find the items they need for orders, but users spend a considerable amount of time on the ordering process

Engineering Contradiction:
Improveitem identification accuracyVSAvoidtime to place order
Core Design Contradiction:
Measurement precisionVSLoss of time

Solution Approach 1:

The system performs preliminary actions by pre-processing item catalogs into hierarchical taxonomies and using machine learning models to predict user preferences before the user places an order. The system proactively generates personalized item recommendations and organizes items into logical hierarchies in advance, so when the user wants to order, the relevant items are already prepared and presented in an optimized manner, significantly reducing the time needed to find and select items.

Inventive Principle:
Principle #10Preliminary action

2Adaptability or versatility

If the system displays all specific items under a generic item description, then users can select from complete item options, but users must navigate through lengthy lists to identify specific items

Engineering Contradiction:
Improveitem selection flexibilityVSAvoiduser interface simplicity
Core Design Contradiction:
Adaptability or versatilityVSEase of operation

Solution Approach 1:

The system segments the item catalog into hierarchical taxonomies with multiple levels of granularity (e.g., category → subcategory → specific item). This segmentation allows users to navigate from general categories to specific items in a structured manner, presenting information in manageable portions rather than overwhelming lists. The hierarchical structure enables users to drill down only to the level of specificity they need, improving both navigation efficiency and item selection flexibility.

Inventive Principle:
Principle #1Segmentation

3Ease of manufacture

If third party systems use generic item descriptions like 'milk' or 'flour' in recipes, then recipes are simpler to create and maintain, but the system has difficulty identifying specific items to include in orders

Engineering Contradiction:
Improverecipe creation simplicityVSAvoiditem specificity information
Core Design Contradiction:
Ease of manufactureVSLoss of information

Solution Approach 1:

The hierarchical taxonomy structure serves as an intermediary layer between generic item descriptions and specific items. When a third-party system provides a generic description like 'milk,' the system uses the taxonomy to expand this into specific available items (e.g., 'whole milk,' 'skim milk,' 'almond milk') while preserving the original generic intent. This intermediary taxonomy layer enables automatic resolution of generic descriptions to specific purchasable items without requiring changes to how third-party systems create recipes.

Inventive Principle:
Principle #24Intermediary (Mediator)

Data Source

PatentUS20230113386A1Generating a user interface for a user of an online concierge system to select generic item descriptions for an order and to select specific items corresponding to the selected generic item descriptions
Publication Date: 2023.04.13 MAPLEBEAR INC
  • US20230113386A1 patent drawing
  • US20230113386A1 patent drawing
  • US20230113386A1 patent drawing

AI summary

An online concierge system maintains a taxonomy associating one or more specific items offered by a warehouse with a generic item description. When the online concierge system receives a request to create an order from a user, the online concierge system selects a set of generic item descriptions from previously received orders and displays depictions of each generic item of the set to the user via an interface. In response to the user selecting a generic item description, the online concierge system identifies specific items associated with the selected generic item description from the taxonomy. Different identified specific items are displayed via the interface, for example as a scrollable list, allowing the user to select specific items for an order via the interface after selecting one or more generic item descriptions via the interface.