Concurrent Financing Element for Server-Side Item Presentation
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Solution Overview
Problem
Consumers face challenges in accessing and being informed about financing options for expensive purchases while browsing items online, leading to potential reevaluation of purchases due to perceived costs or lack of awareness.
Innovation Solution
A system that determines and promotes concurrent or real-time financing promotions by identifying viewed items and matching them with associated interactive elements, which provide executable financing terms such as total amounts, terms, and term amounts, allowing users to explore financing options directly.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If consumers are provided with external financing options through separate physical locations or sites, then financing availability is improved, but consumer convenience and purchase conversion deteriorate due to the need to leave the browsing environment
Solution Approach 1:
The patent merges the financing option interface with the item browsing interface by displaying financing information within the same digital environment. The system receives an indication of a viewed item and presents financing options in the same digital location where the item is displayed, eliminating the need for consumers to navigate to separate physical or digital locations to explore financing opportunities.
Solution Approach 2:
The patent introduces an intermediary system that acts as a bridge between the item presentation system and financing options. This intermediary receives the viewed item indication, retrieves appropriate financing options, and presents them within the browsing environment, thereby connecting the consumer's item viewing experience with financing information without requiring departure from the current interface.
2Device complexity
If consumers are left to explore financing options independently, then system complexity is reduced, but information accessibility and purchase decision-making deteriorate
Solution Approach 1:
The patent implements preliminary action by automatically retrieving and presenting financing options before the consumer needs to make a purchase decision. When the system receives an indication of a viewed item, it proactively fetches and displays relevant financing information, eliminating the need for consumers to independently search for financing options and ensuring information is available when needed for decision-making.
3Productivity
If financing information is presented in real-time with viewed items, then purchase conversion is improved, but system processing requirements and complexity increase
Solution Approach 1:
The patent implements a universal system that handles multiple functions within a single processing framework. The same system that receives viewed item indications also retrieves financing options, presents them to consumers, and manages the integration of financing information with item display. This multi-functional approach consolidates processing requirements rather than distributing them across separate specialized systems.
Data Source
AI summary
A system for interfacing with one or more application programing interfaces to generate a graphical representation of an interactive element. The application programing interface(s) include instructions to receive and execute viewing instructions stored on the server for an item for transfer of title to a user on a display. One instruction is to identify, from two or more potential items, a concurrent item associated with the viewed item and a respective interactive element indicative of an executable element and one or more of a total amount, a term, or a term amount. The graphical user interface includes instructions to receive the representation of the interactive element associated with the concurrent item and generate the interactive element from the same. A further instruction of the graphical user interface is to present the interactive element in association with the viewed item and on the display.