Conditional Ad Billing Based on User Interaction Duration
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Solution Overview
Problem
Advertisers often pay for media advertisements regardless of user interaction, leading to inefficiencies as users may not view or engage with the ads, and users lack context to determine interest before skipping skippable ads.
Innovation Solution
A system that streams media advertisements to devices in an interactive format, monitors user interaction, and determines billing levels based on the cumulative playing period of the advertisement, allowing users to engage with ads through viewing, replaying, fast-forwarding, or pausing, and providing context to users before skipping.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of energy
If advertisers pay for media advertisements regardless of user interaction, then advertisers can ensure ad delivery and coverage, but advertisers waste money on ads that are not viewed or engaged with
Solution Approach 1:
The patent changes the billing parameter from fixed payment to variable payment based on user interaction metrics. The system monitors duration of user interaction with advertisements and determines billing levels dynamically, allowing advertisers to pay only for ads that are actually viewed or engaged with, thus reducing advertising budget waste while maintaining reliable ad delivery tracking
Solution Approach 2:
The patent implements a feedback mechanism where user interaction with advertisements is monitored and fed back to the billing system. The system tracks whether users view, engage with, or skip advertisements, and uses this feedback information to determine appropriate billing levels, ensuring advertisers pay based on actual ad performance rather than mere delivery
2Ease of operation
If users are given the option to skip advertisements, then users can quickly move past uninteresting ads, but users lack context to determine whether the ad is applicable and interesting to them before skipping
Solution Approach 1:
The patent applies preliminary action by providing users with context information about advertisements before they decide to skip. The system allows users to view ad previews, learn about ad content, and determine relevance to their interests before the skip option becomes effective, enabling informed decisions while maintaining the ability to skip if uninteresting
Solution Approach 2:
The patent segments the advertisement experience into distinct phases: context provision phase where users receive information about the ad, and skip decision phase where users can choose to skip. This segmentation allows users to first gather necessary information and then make an informed skipping decision, rather than forcing an immediate skip choice without context
3Measurement precision
If advertisers pay based on cumulative playing period, then advertisers pay more accurately for user engagement, but the billing system becomes more complex
Solution Approach 1:
The patent implements self-service by having the system automatically monitor user interaction duration and calculate cumulative playing periods without manual intervention. The billing system autonomously tracks when users view or engage with advertisements, accumulates the time data, and determines appropriate billing levels based on predefined thresholds, reducing the perceived complexity for users while maintaining high measurement precision
Data Source
AI summary
Systems and methods for determining a billing level for an advertisement provided to a user based on monitored user interaction with the advertisement are provided. A streaming component streams a media advertisement to a device in a format that allows user interaction with the media advertisement. A monitoring component monitors duration of user interaction with the advertisement, and an analysis component determines level of billing associated with the advertisement based at least in part on the monitored duration of user interaction with the advertisement. In an aspect, the analysis component determines a cumulative playing period of the advertisement based on the monitored user interaction and determines the level of billing based in part on the cumulative playing period.