Connected Car Service Activation for Unused Feature Guidance
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Solution Overview
Problem
Connected car services often go unused due to customers being unaware of available functions or requiring separate activation processes, leading to low usage rates.
Innovation Solution
A system and method that includes a connected car terminal and server to identify unused services, provide usage guidance, and automatically activate functions based on vehicle type, platform, and user fee plans, using big data analysis to optimize when to prompt users about available features.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If a separate customer consent and activation process is required to use connected car services, then service functionality is provided, but user convenience deteriorates and usage rate decreases
Solution Approach 1:
The system performs preliminary actions by automatically detecting unused services and proactively notifying users before they would need to manually search for or activate them. The server identifies services that match user needs based on usage patterns and sends notifications in advance, eliminating the need for separate activation processes and improving both ease of operation and usage rates.
Solution Approach 2:
The system enables self-service by automatically matching services to users based on their usage patterns and needs without requiring manual consent or activation steps. The server autonomously identifies which services should be activated for each user and initiates the activation process automatically, allowing users to benefit from services without direct intervention.
2Adaptability or versatility
If connected car services are diversified and added through software updates, then service functionality increases, but user awareness and recognition of available services decreases
Solution Approach 1:
The system implements feedback mechanisms by continuously monitoring user usage patterns and service utilization data. Based on this feedback, the server identifies which diversified services are not being used and targets notifications to specific users who would benefit from them, ensuring users are aware of relevant services among the diversified offerings.
Solution Approach 2:
The system segments the diversified service portfolio by analyzing user-specific usage patterns and needs. Instead of treating all services uniformly, the server divides services into categories based on which users are likely to use them, and selectively notifies individual users about specific services that match their profiles, making service information more manageable and recognizable.
3Ease of operation
If usage guidance information is transferred immediately, then user convenience improves, but user annoyance increases due to frequent notifications
Solution Approach 1:
The system applies periodic action by sending usage guidance notifications at strategically determined intervals rather than continuously or immediately. The server analyzes usage patterns and schedules notifications at optimal times when users are most likely to engage, such as when they actually need the service, thereby improving convenience while minimizing annoyance from excessive notifications.
Data Source
AI summary
A method and system for providing a connected car service may include a connected car terminal configured to generate a first list of services/functions applied to a vehicle and to generate usage status information of services/functions included in the first list, and may include a connected car server configured to identify an unused service/function among the services/functions included in the first list based on the usage status information, and to transfer usage guidance information for guiding a using method with respect to the unused service/function to a user terminal of the user of the connected car terminal.