Connected TV Instant Subscription Flow Without Menu Navigation
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Solution Overview
Problem
Current subscription methods for streaming channels on connected televisions are cumbersome, requiring users to navigate menus and enter credentials, leading to frustration and reduced viewer engagement and lower conversion rates.
Innovation Solution
Implementing a remote control with a dedicated subscription button, a display device generating a machine-readable code, and a companion device with a one-tap subscription control to enable instant subscriptions without navigating menus or typing.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If traditional subscription methods are used (navigating menus, entering credentials), then subscription functionality is achieved, but user engagement decreases and conversion rates are reduced due to friction and complexity
Solution Approach 1:
The patent extracts the subscription action from the complex menu navigation system and places it in a dedicated, easily accessible location on the remote control. The subscription button is separated from the general navigation controls, allowing users to perform subscriptions with a single intuitive action rather than navigating through multiple menus and input fields.
Solution Approach 2:
The patent introduces a companion mobile application as an intermediary between the television display and the subscription system. This app receives the QR code from the TV, processes the subscription information, and completes the subscription action on the user's account, eliminating the need for users to manually enter credentials or navigate complex authentication flows on the TV interface.
2Productivity
If multiple steps are required for subscription (menus, keyboards, leaving playback), then subscription completion is achieved, but viewing experience is interrupted and user frustration increases
Solution Approach 1:
The patent performs preliminary actions by pre-configuring the remote control with a dedicated subscription button that is always ready to activate. The system pre-generates QR codes that contain all necessary subscription information, and the companion app is pre-installed and ready to receive and process these codes. This eliminates the need for users to spend time navigating menus or entering information during the subscription process.
Solution Approach 2:
The patent allows users to skip the traditional multi-step subscription process by using the QR code mechanism. Instead of going through menu navigation, credential entry, and authentication steps, users simply point the remote at the display to capture the QR code, which then automatically initiates the subscription action in the background through the companion app, rushing through the entire process in seconds.
3Ease of operation
If companion apps or account pairing are used, then some subscription functionality is improved, but multiple steps and prior device setup requirements remain
Solution Approach 1:
The patent makes the remote control universal by integrating multiple functions into a single device: traditional navigation controls, the new dedicated subscription button, and QR code generation capability. This multi-functional remote eliminates the need for users to have separate devices or perform prior setup actions, as the remote itself handles all subscription initiation tasks directly from the viewing context.
Data Source
AI summary
Systems are disclosed for enabling instant subscription to streaming content channels. A remote control includes a dedicated subscription button configured to transmit a subscription action to a display device. A display device presents streaming content with a machine-readable code overlay enabling subscription via a companion device. A companion application provides a one-tap subscription control linked to a viewer account. Each embodiment allows a user to subscribe without navigating menus or interrupting playback, thereby reducing friction and increasing channel subscriptions.