Connected Vehicle Advertisement Clustering and Synchronization
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Solution Overview
Problem
Current methods for delivering advertisements on connected vehicles are static, limited in location, and fail to adapt to viewer interests, as they are not location-based and do not change during a vehicle's route, leading to reduced effectiveness.
Innovation Solution
A system and method for delivering advertisements on connected vehicles that allow them to cluster and synchronize their displays and audio content based on location, traffic, and viewer profiles, using a network to coordinate their movements and content delivery, ensuring maximum exposure and engagement.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If advertisements are displayed statically on connected vehicles for a fixed contract duration, then the advertisement delivery platform is simple to implement, but the advertisement effectiveness is reduced due to lack of location-based adaptation and viewer interest alignment
Solution Approach 1:
The patent implements dynamic advertisement delivery by enabling connected vehicles to change advertisement content based on real-time location, traffic conditions, and viewer profiles. The system transitions from static fixed-duration contracts to dynamic content adjustment, where advertisements are reproduced differently based on environmental factors and audience characteristics, thereby improving effectiveness without requiring complete system redesign
Solution Approach 2:
The system incorporates feedback mechanisms by utilizing viewer profiles and location data to adjust advertisement content. The server receives information about vehicle location, traffic conditions, and viewer characteristics, then dynamically selects and delivers appropriate advertisement content, creating a closed-loop system that continuously optimizes advertisement effectiveness based on real-world performance data
2Productivity
If connected vehicles cluster and synchronize their displays and audio content based on location and traffic, then advertisement engagement and brand awareness are enhanced, but the coordination complexity and network requirements increase
Solution Approach 1:
The patent merges multiple connected vehicles into coordinated clusters that synchronize their advertisement displays and audio content. By combining the advertising capabilities of multiple vehicles under unified server coordination, the system creates amplified brand exposure and enhanced viewer engagement through synchronized multi-vehicle advertisement delivery, managing complexity through centralized server control
Solution Approach 2:
The server acts as an intermediary that manages the complexity of coordinating multiple connected vehicles. It receives location and traffic data from vehicles, processes viewer profile information, and delivers synchronized advertisement content to clustered vehicles, thereby reducing the coordination burden on individual vehicles and simplifying the overall system architecture
3Area of stationary object
If advertisements are delivered without location-based adaptation, then the delivery system is simpler to implement, but the advertisements fail to reach high-traffic areas and do not change during vehicle routes, reducing overall exposure
Solution Approach 1:
The patent implements local quality by delivering different advertisement content to vehicles based on their specific location, traffic conditions, and surrounding environment. The server adjusts advertisement content according to local factors such as high-traffic areas, demographic characteristics of the region, and real-time traffic conditions, ensuring that advertisements are optimized for each specific geographic context rather than using a uniform approach
Data Source
AI summary
By way of example, various methods for reproducing advertisements using a plurality of advertisement vehicles as well as controlling the plurality of advertisement vehicles are provided. In one example, a method for controlling a plurality of advertisement vehicles is provided as follows. Initially, information on the plurality of advertisement vehicles that are going to carry out a specific event is verified. Information on the specific event is sent to the plurality of advertisement vehicles and real-time traffic and/or people density information in an area in which the specific event is to be carried out is collected. A starting location of the specific event may also be determined based on at least one of: the real-time traffic density information or real-time location information of the plurality of advertisement vehicles. Then, driving route guidance with an initial destination set to the starting location of the specific event is sent to the plurality of advertisement vehicles such that the plurality of advertisement vehicles convenes at the starting location of the specific event.