Connected Vehicle Ad Platform Dynamic Clustering
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Current methods for delivering advertisements on vehicles are static, limited in location, and not dynamically engaging, failing to effectively reach a large audience as vehicles move through various routes.
Innovation Solution
A system and method for connected vehicles to receive instructions from servers to cluster near target areas, synchronize advertisements, and adjust routes to maximize exposure, using external displays and speakers to reproduce advertisements in a coordinated manner based on location, traffic, and audience density.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If advertisements are displayed on vehicles using static methods (stickers or special paints), then advertisements can be delivered to passers-by, but the advertisements are limited in location and cannot be dynamically adjusted based on audience density or traffic conditions
Solution Approach 1:
The patent transforms static vehicle advertisements into dynamic, controllable displays. Vehicles are equipped with controllable advertisement displays that can be activated or deactivated based on real-time conditions such as audience density, traffic patterns, and route optimization algorithms. This allows the advertisement system to adapt dynamically rather than relying on fixed static displays.
Solution Approach 2:
The system implements feedback mechanisms where advertisement delivery is monitored and adjusted based on real-time data. Sensors detect audience density and traffic conditions, and this information feeds back to the control system which then adjusts advertisement display parameters, route selection, and vehicle clustering strategies to optimize delivery effectiveness.
2Duration of action of stationary object
If vehicles display advertisements statically for a contract duration, then advertisers can reach audiences along fixed routes, but the advertisements do not change during the vehicle route and are not location-based
Solution Approach 1:
The system enables dynamic advertisement content and positioning that changes based on vehicle location, audience density, and route conditions. Advertisement displays can be activated only in optimal locations along the route, and content can be adjusted in real-time based on GPS location and environmental sensors, transforming static contract-based displays into dynamic location-aware advertisements.
Solution Approach 2:
The patent changes multiple parameters including advertisement display timing, location, content, and intensity based on real-time conditions. Vehicles can adjust their advertisement delivery parameters dynamically - changing which advertisements are displayed, when they are displayed, and at what intensity level - based on location, traffic conditions, and audience density measurements.
3Productivity
If connected vehicles cluster near target areas to deliver advertisements, then advertisement exposure to audiences is maximized, but vehicles must coordinate their routes and positions in real-time
Solution Approach 1:
The patent merges multiple vehicles into coordinated clusters that deliver advertisements together in optimized locations. Vehicles communicate with each other and with central servers to form temporary clusters near target areas, combining their advertisement delivery capabilities to maximize exposure while sharing the coordination burden through distributed communication protocols.
Solution Approach 2:
Central servers act as intermediaries that coordinate vehicle clustering and route optimization. The server receives data from vehicles and sensors, processes this information to determine optimal clustering strategies, and sends coordination instructions back to vehicles. This intermediary layer simplifies the complexity by centralizing the computation and decision-making for cluster formation.
4Adaptability or versatility
If vehicles adjust routes dynamically to reach larger audiences, then advertisement impact increases in real-time, but vehicles must continuously communicate with servers and other vehicles
Solution Approach 1:
The system implements partial communication actions rather than continuous full-duplex communication. Vehicles communicate with servers and other vehicles only when necessary for route adjustments, cluster formation, or when significant changes in conditions are detected. This reduces communication energy consumption while maintaining the ability to adjust routes dynamically based on real-time conditions.
Data Source
AI summary
By way of example, novel systems and methods for reproducing advertisements on connected vehicles are disclosed. In one example embodiment, a system for delivering advertisements include a plurality of connected vehicles participating in an advertisement event, and the plurality of connected vehicles is each configured to receive an instruction from one of the connected vehicles or a server over a network to cluster near or at a target area for reproducing an advertisement in a coordinated manner as a group of the connected vehicles.