Connection Server Dynamic Number Allocation for Lead Tracking
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Solution Overview
Problem
Current telephone systems lack efficient methods for tracking and managing real-time communication connections, particularly in business settings, where advertising and customer interaction are concerned, leading to inefficiencies in lead generation and cost management.
Innovation Solution
A system that uses a connection server configured on a packet switched network to establish and track communication connections, employing encoded telephone numbers and dynamic allocation of local or toll-free numbers based on advertisement performance, to facilitate real-time communication and optimize lead generation and billing.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If traditional land-line based telephone systems are used to establish communication connections, then circuit switched network connectivity is provided, but tracking and managing real-time communication connections becomes inefficient
Solution Approach 1:
The patent introduces a connection server as an intermediary component between traditional telephone systems and packet switched networks. This server enables tracking and management of communication connections by mediating between the circuit switched network and IP-based networks, allowing precise tracking of call connections while maintaining compatibility with existing telephone infrastructure.
2Adaptability or versatility
If static telephone numbers are used for business advertising, then customer contact is enabled, but dynamic optimization of lead generation and cost management is prevented
Solution Approach 1:
The patent implements dynamic telephone number allocation where the connection server can assign different telephone numbers to different advertisements, time periods, or performance metrics. This dynamic approach allows businesses to optimize lead generation by tracking which numbers generate the most effective leads and adjusting allocations accordingly, rather than using static number assignments.
Solution Approach 2:
The system changes the parameter of telephone number assignment from static to dynamic based on advertisement performance, time, and lead generation effectiveness. The connection server monitors call patterns and adjusts number allocation to maximize productivity and minimize costs based on real-time performance data.
3Measurement precision
If multiple telephone numbers are allocated for different advertisements, then lead tracking is improved, but system complexity and cost management becomes more difficult
Solution Approach 1:
The connection server provides multi-functional capabilities by handling multiple telephone numbers, advertisements, and tracking requirements through a single unified system. Rather than requiring separate tracking systems for each number, the server consolidates these functions, enabling precise lead tracking across multiple numbers while simplifying overall system management through centralized control.
Data Source
AI summary
Methods and apparatuses to receive a request from a mobile application identifying a callee and a communication reference, assign a call-in reference to the request, temporarily associate the communication reference and the call-in reference for a period of time, receive a call from a mobile device having the communication reference, authenticate the received call based on the association of the communication reference and the call-in reference, and connect the call to a callee after the call is authenticated. The assigned call-in reference may be randomly selected from a plurality of call-in references of a connection server, in response to the request that is generated when a call button in the mobile application is activated for a connection to the callee.