Connection Server for Real-Time Communication Tracking
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Solution Overview
Problem
Current communication systems lack efficient methods for tracking and managing real-time connections, especially in performance-based advertising, where advertisers pay for measurable events like clicks or connections, and there is a need for innovative solutions to handle various communication types such as voice, video, and data sharing across different networks.
Innovation Solution
A system and method that utilizes a connection server to manage and track real-time communications by assigning unique references for connections, allowing for tracking and billing of advertisements, and providing alternative connection options based on advertiser availability and performance, using a combination of circuit and packet switched networks, and VoIP technologies.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If traditional circuit switched networks are used for telephone connections, then connection stability is improved, but network flexibility and ability to handle diverse communication types deteriorates
Solution Approach 1:
The patent segments the communication network into multiple independent pathways including circuit switched networks, packet switched networks, and wireless networks. Each pathway can be selected based on communication requirements, allowing the system to maintain circuit switched reliability for voice while using packet switched networks for data and video communications.
Solution Approach 2:
The connection server acts as a universal intermediary that handles multiple communication types (voice, data, video, fax) through different network protocols. It can receive connections from various network types and route them through appropriate pathways, making the system adaptable to diverse communication needs while maintaining stability through circuit switched options when available.
2Adaptability or versatility
If packet switched networks are used for telephone connections, then network flexibility is improved, but connection stability deteriorates
Solution Approach 1:
The system segments communication pathways by protocol type, allowing packet switched networks to handle flexible data and video communications while circuit switched networks handle stable voice communications. The connection server manages this segmentation to ensure appropriate stability-flexibility trade-offs for each communication type.
Solution Approach 2:
The connection server dynamically selects the appropriate network pathway based on real-time conditions and communication requirements. It can switch between circuit switched and packet switched networks depending on availability and needs, providing flexibility when packet networks are superior and stability when circuit networks are available.
3Adaptability or versatility
If multiple connection options are provided for advertisers, then adaptability is improved, but system complexity increases
Solution Approach 1:
The connection server serves as an intermediary between advertisers and consumers, managing the complexity of multiple connection options. It receives connection requests, determines the appropriate pathway based on advertiser preferences and network conditions, and routes connections accordingly. This intermediary function abstracts the complexity from end users while providing adaptable connection options.
Solution Approach 2:
The system automatically determines the best connection pathway without requiring manual intervention. The connection server autonomously selects between circuit switched, packet switched, and wireless networks based on predefined criteria and real-time conditions, reducing the operational complexity of managing multiple connection options.
4Measurement precision
If real time tracking of connections is implemented, then billing accuracy is improved, but measurement and detection difficulty increases
Solution Approach 1:
The connection server implements feedback mechanisms that track connection events in real-time. It receives connection initiation signals, monitors connection status throughout the communication session, and generates completion feedback for billing purposes. This continuous feedback loop ensures accurate measurement of connection events while managing tracking complexity through automated processing.
Data Source
AI summary
Methods and apparatuses to provide options for alternative connections in response to customer requesting for connections to advertisers for real time communications. One embodiment includes: providing an advertisement of a first advertiser for presentation to a customer, the advertisement including a reference to be used to request a connection server to provide a telephonic connection between the first advertiser and the customer; receiving a request made via the reference included in the advertisement for a telephonic connection between the first advertiser and the customer; determining a status of the first advertiser at a time of the request; and presenting an option to make an alternative connection for the customer based on the determined status.


