Consolidated Search Term Auction Purchasing System
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Solution Overview
Problem
Small businesses face challenges in effectively participating in search engine auctions due to the dynamic and costly nature of paid inclusion and pay-per-click models, lacking the resources and information to optimize their search term bids and visibility, while also struggling with the complexity of managing multiple search engines with varying terms and conditions.
Innovation Solution
A consolidated purchasing system that includes receiving, analyzing, and purchasing logic to manage search term auctions, allowing customers to consolidate orders, analyze auctions, determine relevant search terms, and bid within a budget to achieve expected returns, offering a flat-fee pricing structure and guaranteeing traffic metrics, thereby simplifying the process and reducing costs for small businesses.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If small businesses participate in dynamic search term auctions individually, then they can access search engine results, but the cost per click increases and their bidding effectiveness decreases
Solution Approach 1:
The patent consolidates multiple small businesses into a single purchasing entity that bids on search terms collectively. This merging allows the group to achieve better bidding positions and lower cost per click compared to individual businesses bidding separately, while maintaining reliable search visibility for all participating businesses.
Solution Approach 2:
The system introduces a consolidator as an intermediary between small businesses and search engines. This intermediary aggregates search term requests from multiple businesses, manages the bidding process centrally, and distributes results back to individual businesses, thereby reducing overall costs while maintaining visibility.
2Adaptability or versatility
If small businesses manage multiple search engine accounts individually, then they can access various search platforms, but the complexity of managing varying terms and conditions increases
Solution Approach 1:
The consolidator system performs multiple functions through a single entity: it manages accounts across multiple search engines, handles diverse bidding strategies, processes various terms and conditions, and distributes results to individual businesses. This multi-functionality reduces the complexity that individual businesses would otherwise face when managing multiple search engine accounts.
3Ease of operation
If small businesses bid on search terms without consolidation, then they maintain direct control over their advertising, but their return on investment decreases due to higher costs and limited market power
Solution Approach 1:
The consolidator acts as an intermediary that maintains advertising control for small businesses while improving their return on investment. The system allows businesses to specify their preferences and requirements, then manages the consolidated bidding process centrally to achieve better ROI, subsequently distributing results and maintaining transparency for client review.
Data Source
AI summary
A consolidated purchasing system for search term auctions is provided. The system typically includes receiving logic, analyzing logic, and purchasing logic. The receiving logic receives orders from customers. The analyzing logic receives and consolidates the plurality of orders, analyzes a dynamic auction for search terms on a search engine, and determines search terms upon which to bid and an amount to bid for the search terms. The determination of the amount to bid on the search terms is in response to a budget and an expected return on the search terms. The purchasing logic receives instructions from the bidding logic and bids on the search terms in the dynamic auction, wherein the cost of a position on a search result list for the search engine changes in response to input from auction participants. Other systems and methods are also provided.