Consultation Advertisement System with Customer Compensation

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Solution Overview

Problem

Conventional advertisement marketing methods fail to effectively induce active participation from targeted customers, limiting the advertising effect for advertisers.

Innovation Solution

A system and method that involves receiving consultation advertisement registering information from advertisers, outputting targeted consultation advertisements, receiving consultation requests from customers, and providing compensation to customers who participate, utilizing an input unit, storage units for advertising and customer information, and a processing unit to manage and deliver advertisements and compensation.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Productivity

If conventional advertisement marketing methods are used, then advertisers can provide advertising content, but active participation from targeted customers cannot be induced

Engineering Contradiction:

Improveadvertising effectVSAvoidcustomer participation

Core Design Contradiction:

ProductivityVSEase of operation

Solution Approach 1:

The system enables customers to actively initiate consultation requests through the advertisement platform, rather than passively receiving information. Customers self-select and contact advertisers directly, transforming them from passive recipients to active participants in the marketing process

Inventive Principle:

Principle #25Self-service

Solution Approach 2:

The system implements a feedback mechanism where customers provide consultation requests and advertisers respond, creating an interactive loop. This two-way communication enhances advertising effectiveness by allowing direct engagement between customers and advertisers

Inventive Principle:

Principle #23Feedback

2Productivity

If compensation is provided to customers for consultation participation, then active participation is induced, but advertising costs increase

Engineering Contradiction:

Improvecustomer participation rateVSAvoidadvertising cost

Core Design Contradiction:

ProductivityVSQuantity of substance

Solution Approach 1:

The system changes the parameter of customer motivation by introducing compensation mechanisms. By adjusting compensation parameters (amount, timing, conditions), the system optimizes the balance between inducing active participation and controlling advertising costs

Inventive Principle:

Principle #35Parameter changes

3Ease of operation

If consultation requests are freely accepted, then customer participation increases, but insincere requests and unnecessary costs increase

Engineering Contradiction:

Improveconsultation accessibilityVSAvoidwasted consultation resources

Core Design Contradiction:

Ease of operationVSLoss of energy

Solution Approach 1:

The system performs preliminary actions by requiring customers to register and provide information before submitting consultation requests. This preliminary filtering prevents insincere requests and ensures that only genuine consultation needs are processed, reducing wasted resources

Inventive Principle:

Principle #10Preliminary action

Data Source

PatentUS9135628B2Method for providing advertisement inducing active participation from targeted customers and system therefor

Publication Date: 2015.09.15 GMARKET INC

AI summary

A method for providing advertisement inducing active participation from targeted customers and a system therefore includes providing a high advertising effect to advertisers through active participation of customers and offering a predetermined compensation to customers participated in consultation. The method for providing advertisement inducing active participation from targeted customers comprises: (a) receiving consultation advertisement registering information from advertisers; (b) outputting consultation advertisement depending on the input registering information; (c) receiving consultation requesting information from customers about the consultation advertisement; and (d) providing a predetermined compensation to customers who input the consultation requesting information.