Real-Time Consumer Identification via Device ID Matching
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Solution Overview
Problem
Current consumer identification protocols and rebate verification processes are cumbersome, requiring access to authentication credentials and involving time-consuming post-transaction verification, which can deter consumers and increase latency in receiving rebates.
Innovation Solution
A system that uses a remote server to identify consumers through client device identification, matches loyalty card data with shopping history, and provides real-time offers and rebate validation at the point of sale, bypassing traditional POS and loyalty systems by directly linking consumer data with transactional information.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If traditional consumer identification protocols are used requiring authentication credentials, then consumer identity verification is achieved, but consumer convenience deteriorates and access difficulty increases
Solution Approach 1:
The system enables consumers to identify themselves automatically through their client device identification without manual authentication. The consumer's device itself serves as the identification mechanism, eliminating the need for passwords or credentials while maintaining verification reliability through database matching of device IDs with loyalty card information.
Solution Approach 2:
The patent replaces traditional mechanical authentication systems (passwords, IDs, credentials) with an electronic device identification system. The client device's unique identifier is used substitutely for physical authentication artifacts, streamlining the verification process while maintaining security through server-side validation against stored loyalty card data.
2Reliability
If post-transaction verification with physical receipt is used, then rebate validation is achieved, but processing time increases and consumer convenience deteriorates
Solution Approach 1:
The system performs preliminary actions by storing consumer purchase information and rebate eligibility criteria in advance in the database. When a consumer makes a purchase, the server proactively identifies eligible rebates and prepares validation data before the consumer even requests it, eliminating the need for post-transaction receipt verification and enabling immediate rebate issuance.
Solution Approach 2:
The patent introduces a server as an intermediary between the point of sale system and the rebate grantor. This intermediary automatically matches transaction data with consumer loyalty information and rebate criteria, eliminating the manual verification step where consumers would otherwise need to submit physical receipts for processing.
3Reliability
If two-way communication between POS and server is implemented for rebate processing, then transaction authentication is improved, but system complexity increases and processing speed decreases
Solution Approach 1:
The patent merges the consumer identification and rebate validation functions into a single integrated server-side process. Instead of separate authentication and rebate processing systems communicating back and forth, the server combines loyalty card verification, purchase history matching, and rebate eligibility determination into one unified operation, reducing system complexity while maintaining authentication reliability.
4Measurement precision
If loyalty system access is required for consumer identification, then consumer-profile accuracy is improved, but access difficulty increases and friction in consumer interactions increases
Solution Approach 1:
The system creates a copy of the consumer's loyalty card information and purchase history in the database, linked to their client device identification. This allows the server to verify consumer identity and preferences by referencing the stored copy rather than requiring real-time access to the original loyalty system, maintaining identification accuracy while eliminating access barriers.
Data Source
AI summary
A method, including receiving, from a consumer, a client device identification though an application running in a client device, is provided. The method includes matching the client device identification with a loyalty card for a retail store, identifying a shopping history for consumer, associated with the retail store, in a database, based on the loyalty card, and requesting, through the application, an information from consumer, based on the shopping history. The method further includes verifying the identity of consumer when at least a portion of the information matches the shopping history associated with the retail store, for consumer, and providing an offer to consumer, through the application running in the client device, of a product in the retail store. A system and a non-transitory, computer readable medium storing instructions to perform the above method are also provided.