Real-Time Consumer Transaction Feedback System
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Solution Overview
Problem
Conventional methods for collecting customer feedback are inefficient, leading to low response rates and poor data quality due to inconvenience, lack of immediacy in reward delivery, and non-representative respondent samples, resulting in unreliable feedback that is often received long after the purchase.
Innovation Solution
A system and method that uses mobile devices to select consumers for surveys based on transaction data, offering incentives tailored to their demographics and location, with real-time feedback collection and immediate reward fulfillment via digital wallets, leveraging AI and machine learning for data analysis and incentive optimization.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If conventional feedback collection methods (paper receipts, in-person requests) are used, then businesses can collect customer feedback, but response rates are low and data quality is poor due to consumer inconvenience and burden
Solution Approach 1:
The patent replaces mechanical systems (paper receipts, physical surveys) with electronic/digital systems (mobile device notifications, electronic surveys, digital incentive delivery). This substitution eliminates the need for consumers to manually save and process physical receipts, automatically delivering surveys to their mobile devices and providing instant electronic incentive delivery, thereby improving both convenience and data quality.
Solution Approach 2:
The patent introduces an intermediary system (the feedback collection platform) that acts as a mediator between the consumer and the business. This intermediary automatically manages the feedback process by sending notifications to mobile devices, delivering surveys, collecting responses, and instantaneously providing incentives, removing the burden from consumers while ensuring high-quality data collection.
2Reliability
If traditional survey distribution methods are used, then businesses can gather feedback, but feedback is received long after the purchase reducing reliability and insightfulness
Solution Approach 1:
The patent implements preliminary action by immediately triggering survey delivery upon completion of a purchase transaction. The system is pre-configured to automatically send survey notifications to the consumer's mobile device right after the transaction, ensuring feedback is collected while the purchase experience is still fresh in the consumer's mind, thereby eliminating time delays and improving reliability.
Solution Approach 2:
The patent ensures continuity of useful action by maintaining an uninterrupted feedback collection process. The system continuously monitors transactions and immediately follows up with survey delivery, creating a seamless flow from purchase to feedback collection without gaps or delays that would compromise data quality.
3Productivity
If incentives are offered through traditional methods, then consumers may be motivated to respond, but there is a lack of immediacy in reward delivery requiring separate contact methods
Solution Approach 1:
The patent merges the incentive delivery process with the survey response process into a single integrated workflow. When consumers complete and submit the survey, the incentive is automatically and instantly delivered to their mobile device or digital wallet through the same platform, eliminating the need for separate contact methods and reducing process complexity while maintaining high response rates.
Solution Approach 2:
The patent implements self-service by enabling consumers to automatically receive their incentives without requiring additional actions from the business side. The system automatically processes survey responses and instantly delivers incentives to the consumer's registered mobile device or digital wallet, making the incentive delivery process autonomous and eliminating the need for manual intervention or separate communication channels.
Data Source
AI summary
Systems, methods, and storage media for operating a wireless device are disclosed. Exemplary implementations may: select a consumer to provide feedback related to one or more transactions associated with the consumer; transmit, for display on a wireless device of the consumer, a survey comprising one or more questions related to the one or more transactions associated with the consumer; select an incentive offer from an incentive offer database; transmit, for display on the wireless device of the consumer, information related to the incentive offer; receive one or more responses to the survey; and fulfil the incentive offer.