Consumer Game System for Isolating Preferences and Filling Social Graphs

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Solution Overview

Problem

Conventional methods for targeting advertising and promotional content to consumers are inefficient in capturing personal preferences and filling in social graphs, leading to ineffective content delivery.

Innovation Solution

A system and method that engages consumers in a consumer game experience, isolating member preferences and filling in the social graph/personal profile by presenting product categories based on personal information, allowing users to interact with products, and awarding entries in sweepstakes through product selection and tagging, thereby enhancing data collection and content targeting.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Measurement precision

If conventional methods (questionnaires, purchase history, third party data) are used to gather consumer information, then data collection can be performed, but the effectiveness in capturing personal preferences and filling social graphs is insufficient

Engineering Contradiction:

Improveaccuracy of consumer preference dataVSAvoidcompleteness of social graph

Core Design Contradiction:

Measurement precisionVSLoss of information

Solution Approach 1:

The patent introduces a game experience as an intermediary mechanism between the consumer and the data collection process. Instead of directly asking consumers for their preferences through questionnaires, the system uses game interactions (product selection, tagging, categorization) as a mediator to indirectly capture consumer preferences and social graph information in a more natural and engaging way

Inventive Principle:

Principle #24Intermediary (Mediator)

Solution Approach 2:

The system enables consumers to self-identify and self-express their preferences through active participation in the game. Consumers voluntarily engage in selecting products, tagging them with characteristics, and organizing them into categories, thereby providing rich preference data and social graph information without requiring direct intervention or lengthy questionnaires

Inventive Principle:

Principle #25Self-service

2Productivity

If traditional data collection methods are used, then some consumer information can be obtained, but the relevance of content delivery to consumers remains ineffective

Engineering Contradiction:

Improveefficiency of content targetingVSAvoiddepth of personal preferences

Core Design Contradiction:

ProductivityVSLoss of information

Solution Approach 1:

The system implements a feedback mechanism where consumer actions within the game (selecting products, applying tags, creating categories) provide continuous feedback about their preferences. This feedback is processed to refine the consumer profile and improve the accuracy of content targeting, creating a loop that enhances both data depth and targeting efficiency

Inventive Principle:

Principle #23Feedback

Solution Approach 2:

The system performs preliminary actions by pre-organizing products into categories and providing structured frameworks for consumer interaction. This preliminary structuring guides consumers through the data collection process, making it easier for them to express preferences while ensuring comprehensive data capture across multiple dimensions

Inventive Principle:

Principle #10Preliminary action

Data Source

PatentUS20210019778A1Consumer game

Publication Date: 2021.01.21 TRANSFORM SR BRANDS LLC

AI summary

A system and method that engages consumers in a consumer game experience that isolates member preferences and fills in the social graph/personal profile of the consumer, to aid in the targeting of various forms of content to the consumer.