Consumer Goods Display with Separate Product and Packaging Selection
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Consumer dissatisfaction arises from the trade-off between aesthetically appealing packaging and the physical attributes of tissue products, leading to negative brand perceptions and reduced repurchase likelihood, as existing packaging often prioritizes decoration over functional properties.
Innovation Solution
A display system allowing consumers to separately choose tissue products and packaging, with products and packaging differing in physical properties, enabling consumers to mix and match based on preferences, and featuring unfilled packages that can be erected and refilled, promoting customization and flexibility.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Shape
If decorative printing is applied to packaging panels to enhance aesthetics, then consumer satisfaction with packaging appearance is improved, but consumer satisfaction with product physical attributes deteriorates
Solution Approach 1:
The invention separates the product and packaging into independently selectable components. Consumers can choose from multiple packaging options with different decorative characteristics and multiple product options with different physical attributes, then combine them according to their preferences. This segmentation resolves the contradiction by allowing optimization of both packaging appearance and product attributes without compromise.
Solution Approach 2:
The packaging system is designed to be universal and compatible with multiple different tissue product types. A single packaging platform can accommodate various products with different physical properties, while offering diverse decorative options. This multi-functionality enables the system to satisfy both aesthetic preferences and product performance requirements across different consumer needs.
2Ease of manufacture
If packaging is designed with fixed product-packaging combinations, then manufacturing and distribution are simplified, but consumer flexibility and customization options are reduced
Solution Approach 1:
The invention divides the traditional fixed product-packaging unit into separate selectable components. Packaging is offered in standardized formats that are easy to manufacture, while products are offered in separate standardized formats. Consumers can mix and match these standardized components, achieving customization without complicating manufacturing processes.
Solution Approach 2:
The system allows consumers to select from multiple packaging parameters (decorative style, size, shape) and product parameters (physical attributes, quantity, type) independently. This parameter-based selection approach maintains manufacturing simplicity through standardized base options while providing extensive customization through combinatorial choices.
Data Source
AI summary
An array of consumer products, particularly tissue products, and more particularly an array of bundled tissue products and an array of unfilled packages for the bundled consumer products. The consumer products may include a stack of tissue sheets at least partially overwrapped with a wrapper, which preferably includes brand name. The unfilled packages are preferably provided in an un-erected state and may be erected by a consumer to receive, store, and dispense the bundled consumer product. Preferably the unfilled packages also include the same brand name included on the bundled consumer product. The array is preferably displayed on a store shelf and provides the consumer with the ability to mix and match their desired consumer product with their desired packaging.