Consumer Packaging with Inclined Cap for Dual Orientation

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Solution Overview

Problem

Existing consumer composition packages, such as antiperspirant and deodorant dispensers, lack improved manual control and ease of application, especially in targeting specific areas, and often struggle with initial wetting of the roll-ball and aesthetic appeal.

Innovation Solution

A package design featuring a container with a base and cap that allows upright or inverted orientation, an inclined dispensing head, and a roll-ball system, where the center of gravity shifts between the base and cap faces, enabling stable standing in either orientation and facilitating easy application and product usage.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If the package is designed with a fixed orientation (either upright or inverted), then the structural design is simpler, but the package cannot be stably stood in either orientation independent of composition amount

Engineering Contradiction:
Improveorientation flexibilityVSAvoidpackage structure
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The cap end face is designed to be inclined relative to the bottle axis, creating an asymmetric geometry that enables the package to be stably stood in either upright or inverted orientation. This asymmetric design allows the center of gravity to fall within the base area in both orientations, providing orientation flexibility without requiring complex additional components

Inventive Principle:
Principle #4Asymmetry

Solution Approach 2:

The solution adds the dimension of orientational versatility by designing the cap end face with a specific inclination angle (5°-45°) relative to the bottle axis. This angular dimension enables the package to function stably in two opposite orientations (upright and inverted) on a planar surface, transforming a single-orientation design into a multi-orientation system

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

2Adaptability or versatility

If the package allows selective standing in upright or inverted orientation, then orientation flexibility is improved, but the center of gravity control becomes more difficult

Engineering Contradiction:
Improvestanding orientationVSAvoidcenter of gravity positioning
Core Design Contradiction:
Adaptability or versatilityVSManufacturing precision

Solution Approach 1:

The inclination angle of the cap end face is optimized within a specific range (5°-45°) to control the center of gravity positioning. By adjusting this angular parameter, the design ensures that the center of gravity falls within the base area in both upright and inverted orientations, achieving stable standing in either position without requiring high-precision manufacturing beyond standard tolerances

Inventive Principle:
Principle #35Parameter changes

3Ease of operation

If the package is designed for ergonomic handling, then ease of operation is improved, but aesthetic appeal may be compromised

Engineering Contradiction:
Improvemanual handlingVSAvoidaesthetic appeal
Core Design Contradiction:
Ease of operationVSShape

Solution Approach 1:

The inclined cap end face design serves multiple functions simultaneously: it provides ergonomic handling by allowing the package to be gripped comfortably in either orientation, enables stable standing in both upright and inverted positions, and creates a distinctive aesthetic appearance. This multi-functional design resolves the contradiction between ergonomics and aesthetics by making the same structural feature beneficial for both purposes

Inventive Principle:
Principle #6Universality (Multi-functionality)

Data Source

PatentUS8894312B2Consumer packaging
Publication Date: 2014.11.25 COLGATE PALMOLIVE CO
  • US8894312B2 patent drawing
  • US8894312B2 patent drawing
  • US8894312B2 patent drawing

AI summary

A package for a composition, the package comprising a container having a base comprising a base face for standing the package on a planar surface, and a cap removably connected to and covering a dispensing end of the container opposite to the base. The cap has an end face which is inclined to the base face, and the container and cap are shaped to permit the package, independent of the amount of the consumer composition contained within the container, selectively to be stood on the base face in an upright orientation on the planar surface or on the end face in an inverted orientation on the planar surface.