Consumer Position Tracking via Location Markers
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Solution Overview
Problem
Retail stores face challenges in understanding consumer movement patterns within large areas with numerous products, making it difficult to effectively market products to consumers without overwhelming them or requiring explicit path information.
Innovation Solution
A system using location markers and a processing device to determine consumer position within a retail store by analyzing video signals from consumer devices, identifying markers, and determining location based on their presence and pattern recognition.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If a retail store extends across a large area with thousands of products, then the store can offer diverse product selection, but it becomes infeasible to provide information about all products to consumers without overwhelming them
Solution Approach 1:
The system provides product information locally and contextually based on the consumer's current position in the store. Instead of providing all product information uniformly, the system delivers targeted information about products near the consumer's location, making the information relevant and non-overwhelming while maintaining diverse product selection across the large store area.
2Measurement precision
If the system requests explicit path information from consumers, then accurate tracking is achieved, but consumer convenience is reduced
Solution Approach 1:
The consumer's mobile device automatically captures video signals and the system automatically processes these signals to determine position and provide information. No explicit path input or active consumer participation is required - the system performs the tracking and information delivery autonomously based on passive video capture, maintaining both accuracy and convenience.
3Speed
If video signals are continuously processed to track consumer movement, then real-time position determination is achieved, but computational resources are consumed
Solution Approach 1:
The system extracts only the essential information needed for position determination from the continuous video signal - specifically identifying location markers and their positions. Rather than processing all video data continuously, the system extracts key positional information intermittently when markers are detected, achieving real-time tracking capability while reducing computational energy consumption.
Data Source
AI summary
A computer-implemented method is disclosed herein. The method includes the step of positioning at least one location marker at a position in a retail store. The method also includes the step of receiving, with a processing device of a position detection server, a video signal from an electronic device possessed by a consumer as the consumer shops in the retail store. At least one image frame of the video signal contains the at least one location marker. The method also includes the step of determining, with the processing device, a location of the consumer within the retail store in response to the receiving step.