Consumer Targeting via Financial Data Intermediary
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Solution Overview
Problem
Current advertising and marketing systems lack the ability to accurately identify and target desirable consumers due to limited information availability, often obtained from a single source, which restricts sellers' ability to effectively reach valuable customers, denying them and providers of marketing tools the opportunity for profitable customer access and consumer savings.
Innovation Solution
A method and system utilizing a computing system implemented financial management system to obtain and categorize consumers based on their financial transaction data, providing sellers access to desirable consumers at a premium price for proven attributes, while offering initial low-cost access to unproven consumers with tiered pricing based on actual business generated.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If sellers use traditional advertising methods through printed media, television, or general internet advertising, then they can reach a broad audience, but they cannot accurately target desirable consumers with proven spending histories
Solution Approach 1:
The patent introduces a financial management system as an intermediary between consumers and sellers. This system collects, aggregates, and analyzes consumer financial transaction data from multiple sources, then provides targeted consumer lists to sellers. The intermediary transforms raw financial data into actionable marketing intelligence, enabling precise consumer targeting without sellers needing direct access to sensitive financial information.
Solution Approach 2:
The system performs preliminary analysis of consumer financial data before sellers initiate marketing campaigns. By pre-categorizing consumers based on their spending histories, purchase patterns, and demographic attributes, the system prepares targeted consumer lists in advance. This preliminary action allows sellers to immediately access pre-qualified potential customers without conducting their own data analysis.
2Measurement precision
If providers of marketing tools give sellers access to detailed consumer financial data, then sellers can identify desirable consumers more accurately, but consumers lose privacy and security protection
Solution Approach 1:
The patent extracts only the necessary marketing-relevant attributes from consumer financial data, such as spending categories, frequency, and amount ranges, while removing personally identifiable information and sensitive financial details. This extraction process provides sellers with sufficient data for accurate consumer categorization without exposing consumers' private financial information.
Solution Approach 2:
The financial management system acts as a trusted intermediary that maintains consumer data security while enabling seller access to aggregated, anonymized spending patterns. The system transforms individual consumer financial records into aggregated statistical profiles that reveal spending behaviors without identifying specific consumers, thus protecting privacy while providing marketing intelligence.
3Reliability
If sellers pay premium prices for access to consumers with proven spending histories, then they can target high-value customers, but the cost of advertising increases significantly
Solution Approach 1:
The patent implements a flexible pricing model that adjusts advertising costs based on multiple parameters including consumer spending categories, historical purchase amounts, geographic location, and demographic attributes. Instead of uniform premium pricing, the system dynamically adjusts rates to match the specific value and characteristics of each consumer segment, allowing sellers to optimize their marketing budget according to their target audience's proven value.
4Loss of energy
If sellers are charged based on the number of consumers viewed or clicked, then advertising cost is reduced, but they cannot ensure access to desirable consumers with proven spending records
Solution Approach 1:
The system performs preliminary filtering and categorization of consumers based on their financial transaction histories before sellers access the consumer lists. By pre-identifying consumers who meet specific spending criteria, purchase frequency thresholds, and demographic parameters, the system ensures that sellers only access pre-qualified desirable consumers, eliminating the need for post-campaign analysis of consumer quality.
Data Source
AI summary
A method and system for providing sellers access to desirable consumers includes a process for providing sellers access to desirable consumers whereby financial transaction data for various consumers is obtained from one or more sources using a computing system implemented financial management system. The consumers' financial transaction data is then used by a provider of marketing and advertising tools to categorize consumers. Sellers are then charged for access to the consumers based on the consumer's category and/or historical financial transaction data and/or based on the consumer's eventual business with the seller as indicated by monitoring the consumers' financial transaction data.