Consumer Transaction Profiling for Targeted Marketing
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Solution Overview
Problem
Traditional marketing campaigns often fail to effectively target consumers, resulting in low returns due to the lack of personalized messaging, as they typically involve sending standardized promotional messages to large groups, which may not resonate with individual preferences and purchasing habits, leading to decreased consumer engagement.
Innovation Solution
A system and method that analyze consumer transaction records to derive contact and purchase profiles, allowing for targeted marketing messages to be sent electronically through channels like email, television, or the internet, without requiring direct consumer input, by aggregating data from multiple consumer accounts and using encryption for security.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Quantity of substance
If standardized promotional messages are sent to large groups of consumers, then the reach of marketing campaigns is expanded, but the effectiveness and consumer engagement decrease due to lack of personalization
Solution Approach 1:
The patent segments the large consumer group into smaller targeted audiences based on purchase profiles derived from transaction records. By dividing the mass market into distinct segments with similar purchasing behaviors, the system enables personalized messaging for each segment while maintaining broad reach across multiple segments simultaneously.
Solution Approach 2:
The patent applies local quality by tailoring marketing messages to match the specific characteristics of different consumer segments. Each segment receives customized messaging based on their unique purchase profiles, rather than a uniform approach, thereby improving relevance and effectiveness for each local group while maintaining overall campaign reach.
2Measurement precision
If consumer transaction records are analyzed to create detailed purchase profiles, then marketing message targeting is improved, but data processing complexity and time requirements increase
Solution Approach 1:
The patent creates a universal purchase profile framework that can be applied across different retailers and consumer segments. The system uses standardized metrics and categories (such as purchase frequency, recency, and monetary value) that work universally across diverse retail contexts, reducing the need for custom complex processing for each specific application while maintaining high profiling accuracy.
Solution Approach 2:
The patent performs preliminary actions by pre-processing and standardizing transaction records into structured purchase profiles before marketing campaigns are launched. By preparing consumer profiles in advance with standardized metrics and categories, the system reduces real-time processing complexity during campaign execution while maintaining high measurement precision.
3Ease of manufacture
If traditional mass mailing methods are used for marketing campaigns, then implementation is simple and resources are conserved, but consumer receptiveness and response rates are low
Solution Approach 1:
The patent introduces an intermediary layer of automated data processing and profile matching between the marketer and the consumer. This intermediary system automatically analyzes transaction records, creates purchase profiles, and matches consumers to appropriate marketing messages, thereby maintaining implementation simplicity for marketers while dramatically improving consumer receptiveness through personalized targeting.
4Loss of energy
If electronic messaging channels are used to reduce marketing costs, then distribution expense is reduced, but message effectiveness decreases when sent to untargeted audiences
Solution Approach 1:
The patent segments the electronic messaging audience based on purchase profiles, allowing低成本 electronic distribution to be combined with high-value targeted content. By dividing the audience into relevant segments before electronic messaging, the system maintains low distribution costs while improving message effectiveness through personalized targeting.
Data Source
AI summary
The invention generally relates to systems and methods for directing information to people and/or households likely to be receptive to the information. Systems and methods according to the invention can be used to target one or more marketing messages, such as various types of offers, to one or more consumers determined likely to be receptive to the message(s).