Customized Social Media Content Presentation via Consumer Value Filtering
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Solution Overview
Problem
Users of social media applications face the challenge of sifting through large volumes of diverse content shared by others, making it time-consuming and unpleasant to find relevant information, as much of the content may be irrelevant or duplicative.
Innovation Solution
A system that uses consumer interaction data and relationship values to selectively retrieve and customize a presentation of sharer content, tailoring it to the consumer's interests and preferences by defining a subset of sharer content based on consumer values and relationship dynamics within the social network.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Quantity of substance
If all sharer content is provided to consumers, then content completeness is improved, but content relevance deteriorates
Solution Approach 1:
The patent extracts and removes irrelevant content from the complete sharer content set before presenting to consumers. The system identifies and filters out duplicative and unrelated content, keeping only the relevant portions for each consumer based on their profile and preferences.
Solution Approach 2:
The patent applies different quality levels of content filtering to different consumers. Each consumer receives a customized subset of content with varying degrees of relevance based on their individual profile, relationships with sharers, and content preferences, rather than a uniform filtering approach.
2Loss of information
If content filtering is applied, then content relevance is improved, but processing complexity worsens
Solution Approach 1:
The patent performs preliminary filtering and organization of sharer content before it reaches consumers. The system pre-processes content by categorizing, tagging, and organizing it according to consumer profiles and preferences, so that when content is requested, the filtering work has already been done.
Solution Approach 2:
The patent introduces an intermediary processing layer between content sharers and consumers. This intermediary system automatically analyzes content, determines relevance based on multiple factors including consumer profiles and sharer-consumer relationships, and delivers filtered content without requiring complex real-time processing at the point of delivery.
3Loss of information
If manual content selection is required, then content relevance is improved, but user time consumption worsens
Solution Approach 1:
The patent enables the system to automatically select and filter content for each consumer without requiring manual user intervention. The system uses consumer profiles, content metadata, and relationship data to autonomously determine which content to present, eliminating the need for users to manually sift through content.
Solution Approach 2:
The patent implements feedback mechanisms where consumer interactions with content (such as likes, shares, or time spent viewing) are used to refine and improve future content filtering. The system learns from user behavior and automatically adjusts content selection algorithms to better match consumer preferences over time.
Data Source
AI summary
According to a general aspect, a method can include receiving a request, triggered via a consumer account, to access, using a social media application, a plurality of sharer content. The sharer content can be associated with a sharer account using the social media application. The method can include retrieving, in response to the request, a consumer value and a relationship value. The consumer value can represent an interaction with the social media application via the consumer account and the relationship value can characterize a relationship between a consumer identifier of the consumer account and a sharer identifier of the sharer account. The method can include selecting a subset of sharer content from the plurality of sharer content based on a combination of the consumer value and the relationship value, and can include defining a portion of a presentation customized for the consumer account using the selected subset of sharer content.