Centralized Contact Management Suppression Rules System
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Solution Overview
Problem
Conventional enterprise computing systems face challenges in managing and modifying marketing suppression rules across multiple data storage locations, leading to conflicts and inefficiencies, as they lack a centralized interface for viewing and updating these rules, requiring manual programmer intervention and resulting in duplicative efforts.
Innovation Solution
A contact management suppression rules system with a centralized enterprise database populates a graphical user interface to display and modify suppression rules, allowing users to view and efficiently update rule parameters, reducing the need for complex queries and programmer intervention.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If suppression rules are stored across multiple data storage locations in conventional enterprise systems, then each team can manage their own rules independently, but this leads to conflicts and confusion between marketing rules and data of the enterprise due to lack of a single source of truth
Solution Approach 1:
The patent consolidates suppression rules from multiple distributed data storage locations into a single centralized suppression rules database. This merging approach maintains the ability for different teams to create and manage their own rules while ensuring a single source of truth that prevents conflicts and inconsistencies across the enterprise. The centralized database acts as the authoritative repository that all marketing channels reference.
Solution Approach 2:
The patent introduces a marketing rules manager as an intermediary component that interfaces between the centralized suppression rules database and multiple marketing channels. This mediator retrieves suppression rules from the centralized database and applies them consistently across email, social networks, and in-product push notifications, ensuring uniform rule enforcement while allowing independent team management.
2Ease of manufacture
If conventional systems rely on manual processes with dedicated programmers to search for, locate, and manually update suppression rules, then rule updates can be made, but this process is time-consuming and requires complex queries to access rules stored in multiple locations
Solution Approach 1:
The patent enables marketing users to directly access and modify suppression rules through a user interface without requiring programmer intervention. The system allows users to search for, view, and update suppression rules themselves by providing a simplified interface that queries the centralized database directly, eliminating the need for dedicated programmers to manually locate and update rules stored in multiple locations.
Solution Approach 2:
The marketing rules manager serves as an intermediary that provides a user-friendly interface for accessing and modifying suppression rules in the centralized database. This mediator handles the complexity of database queries and rule management, allowing users to efficiently locate and update rules without needing to write complex queries or navigate multiple distributed storage locations.
3Ease of operation
If conventional enterprise systems lack interfaces suitable to surface the rules for viewing and modification, then programmers can manually update rules, but this leads to duplicative efforts by users who create new rules when suitable rules may have been previously created
Solution Approach 1:
The patent introduces a marketing rules manager with a user interface that serves as an intermediary between users and the centralized suppression rules database. This interface allows users to search for, view, and modify existing suppression rules without requiring programmer assistance. By providing this self-service capability, the system prevents duplicative rule creation efforts and improves productivity while maintaining ease of operation.
4Adaptability or versatility
If suppression rules are distributed across multiple data storage locations, then different teams can manage their own rules, but resolution of conflicts is difficult because conventional systems fail to provide interfaces suitable to surface the rules for viewing and modification
Solution Approach 1:
The patent merges the management of team-specific suppression rules into a single centralized database while maintaining the ability for different teams to create and manage their own rules. This consolidation provides a unified view of all suppression rules through the marketing rules manager interface, making conflict resolution straightforward by allowing users to search and review all existing rules before creating new ones, thereby reducing complexity while preserving team autonomy.
Data Source
AI summary
A contact management suppression rules system is described. A centralized enterprise database stores suppression rules of an enterprise, where each suppression rule includes logic to prevent communication of marketing content to contacts satisfying parameters of the respective suppression rule. A suppression rules manager causes display of a real-time listing of the suppression rules in a graphical user interface displayed by at least one enterprise device, and receives, from the at least one enterprise device, a modification request to modify a parameter of a suppression rule. The modification request is initiated based on user input to the graphical user interface. The suppression rules stored in the centralized enterprise database are updated with the modified parameter of the suppression rule. Distribution of marketing content for a marketing campaign is controlled by preventing communication of the marketing content to contacts based on the updated suppression rules.