Online Content Account Binding for Unified Profiles

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Solution Overview

Problem

Existing social networking systems lack an efficient method to integrate and synchronize online content accounts with member profile pages, leading to fragmented online presence and reduced engagement.

Innovation Solution

A content binding system that identifies and binds online content accounts (e.g., YouTube, Slideshare) with member profiles on social networking sites like LinkedIn, using member profile attributes for matching and crawling, and prompts users to authenticate and link these accounts, allowing periodic content fetching and population onto their profile pages.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If manual integration of online content accounts with member profiles is implemented, then user engagement and profile completeness improve, but user effort and time consumption increase

Engineering Contradiction:

Improveprofile completenessVSAvoiduser effort

Core Design Contradiction:

Adaptability or versatilityVSLoss of time

Solution Approach 1:

The system automatically discovers online content accounts by crawling the internet using member profile attributes, and performs binding without user intervention. The system serves itself by autonomously completing the integration process that would otherwise require manual user effort.

Inventive Principle:

Principle #25Self-service

Solution Approach 2:

The system pre-populates member profiles with discovered online content accounts before user request. By performing the discovery and binding actions in advance, the system eliminates the need for users to manually search and integrate their own content accounts.

Inventive Principle:

Principle #10Preliminary action

2Stability of the object's composition

If automatic content synchronization is implemented, then online presence unity improves, but system complexity and resource consumption increase

Engineering Contradiction:

Improveonline presence unityVSAvoidsystem complexity

Core Design Contradiction:

Stability of the object's compositionVSDevice complexity

Solution Approach 1:

The system performs content synchronization at periodic intervals rather than continuously. This approach maintains unified online presence by regularly updating profiles with latest content while avoiding the excessive resource consumption of continuous real-time synchronization.

Inventive Principle:

Principle #19Periodic action

Solution Approach 2:

The system changes the synchronization parameter from continuous to periodic, thereby reducing system complexity and resource consumption while maintaining the essential function of unified online presence.

Inventive Principle:

Principle #35Parameter changes

3Measurement precision

If comprehensive online content discovery is performed, then content relevance improves, but processing time and computational resources increase

Engineering Contradiction:

Improvecontent matching accuracyVSAvoidprocessing speed

Core Design Contradiction:

Measurement precisionVSProductivity

Solution Approach 1:

The system performs targeted crawling focused on specific online content platforms and content types relevant to each member's profile attributes, rather than conducting blanket comprehensive searches across all of the internet. This localized approach maintains matching accuracy while reducing processing overhead.

Inventive Principle:

Principle #3Local quality

Data Source

PatentUS10382500B2Systems and methods for binding online content accounts

Publication Date: 2019.08.13 MICROSOFT TECHNOLOGY LICENSING LLC

AI summary

According to various exemplary embodiments, an online content account corresponding to a member of a social network service is identified, the online content account being hosted by an online content hosting service distinct from said social network service. Thereafter, a display is generated, via a user interface in a device, of a prompt that invites the member to bind the online content account with a member profile page associated with the member of the social network service.