Unified Content Management System for Cross-Platform Ad Exposure Tracking

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Solution Overview

Problem

Consumers are overwhelmed by the vast amount of streaming media content from multiple service providers, and advertisers face inefficiencies and high costs due to the lack of awareness about advertisement exposure across disparate platforms.

Innovation Solution

A device and method that utilize subscriber identity module (SIM) information to select user profiles and present customized media content, while also managing advertisement content by tracking and reducing overuse across different service providers and devices.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If consumers access multiple streaming media service providers, then content variety is improved, but content selection complexity increases

Engineering Contradiction:

Improvecontent varietyVSAvoidcontent selection complexity

Core Design Contradiction:

Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The patent combines multiple service provider interfaces and content libraries into a single unified access point. The system aggregates content from disparate providers while presenting a consolidated view to the user, eliminating the need to navigate multiple separate platforms and reducing selection complexity while maintaining content variety.

Inventive Principle:

Principle #5Merging (Combining)

Solution Approach 2:

The system creates a universal interface that can access and manage content across multiple service providers simultaneously. This multi-functional platform provides content selection, management, and delivery capabilities for various providers through a single system, simplifying user interaction while supporting diverse content sources.

Inventive Principle:

Principle #6Universality (Multi-functionality)

2Adaptability or versatility

If advertisers run campaigns across multiple service providers, then advertisement reach is improved, but advertising cost increases

Engineering Contradiction:

Improveadvertisement reachVSAvoidadvertising cost

Core Design Contradiction:

Adaptability or versatilityVSLoss of energy

Solution Approach 1:

The system implements feedback mechanisms that track advertisement impressions and exposure across multiple service providers. By monitoring where ads have already been displayed, the system provides feedback to prevent redundant advertising spend on the same consumers across different platforms, optimizing budget allocation while maintaining broad reach.

Inventive Principle:

Principle #23Feedback

Solution Approach 2:

The patent introduces an intermediary system that sits between advertisers and multiple service providers. This mediator coordinates advertising campaigns across providers, manages budget allocation, and ensures efficient ad delivery by preventing duplicate exposure, thereby reducing overall advertising costs while maintaining comprehensive reach.

Inventive Principle:

Principle #24Intermediary (Mediator)

3Adaptability or versatility

If advertisers are unaware of advertisement exposure across platforms, then advertising flexibility is improved, but advertising efficiency deteriorates

Engineering Contradiction:

Improveadvertising flexibilityVSAvoidadvertising efficiency

Core Design Contradiction:

Adaptability or versatilityVSProductivity

Solution Approach 1:

The system provides real-time feedback to advertisers about advertisement exposure across all service providers. This includes tracking which consumers have seen ads, where they were displayed, and preventing duplicate spending. Advertisers maintain flexibility in campaign design while gaining visibility into actual ad delivery and consumption patterns.

Inventive Principle:

Principle #23Feedback

Data Source

PatentUS11039215B1Method and appratus for selecting and managing content

Publication Date: 2021.06.15 AT&T INTELLECTUAL PROPERTY I L P

AI summary

Aspects of the subject disclosure may include, for example, a system that facilitates selecting user profiles based on information associated with a subscriber identity module, presenting, according to a user profile, a customized interface for selecting media content sourced by disparate media content service providers, and managing presentation of advertisement content by tracking the media content service providers from which the media content is sourced. Other embodiments are disclosed.