Content Alignment via Values-Based Language Intelligence

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Solution Overview

Problem

Conventional language prediction systems face challenges in accuracy and interpretability when generating content that resonates with target audiences, as they lack understanding of the values and preferences of specific groups, leading to ineffective content alignment.

Innovation Solution

A system that utilizes a universal values model and language intelligence platform to analyze content against values-specific dictionaries, generating scores and suggesting modifications to align with target audiences by identifying distinct values segments, generating predictive word dictionaries, and calculating alignment assessments to improve content appeal.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Extent of automation

If conventional language prediction systems are used to generate content, then content generation can be automated, but the accuracy and interpretability of the generated content deteriorates due to lack of understanding of audience values and preferences

Engineering Contradiction:
Improvecontent generation automationVSAvoidcontent alignment accuracy
Core Design Contradiction:
Extent of automationVSMeasurement precision

Solution Approach 1:

The patent introduces an intermediary component - a values-based language model - that mediates between the automated content generation system and the target audience values. This intermediary analyzes audience values and preferences, then guides the language prediction system to generate content that aligns with those values, thereby maintaining automation while improving accuracy and interpretability

Inventive Principle:
Principle #24Intermediary (Mediator)

Solution Approach 2:

The system implements feedback mechanisms where the language prediction system continuously receives feedback about how well its generated content aligns with target audience values. This feedback loop allows the system to adjust and improve its content generation accuracy over time while maintaining automation, directly addressing the contradiction between automated generation and alignment precision

Inventive Principle:
Principle #23Feedback

2Device complexity

If conventional language prediction systems generate content without audience value analysis, then the content generation process is simpler, but the content appeal to specific target audiences deteriorates

Engineering Contradiction:
Improvesystem complexityVSAvoidcontent adaptability to target audiences
Core Design Contradiction:
Device complexityVSAdaptability or versatility

Solution Approach 1:

The patent segments the target audience into distinct groups based on their values and preferences. By dividing the audience into segments, the system can analyze and adapt content for each segment specifically, improving content appeal and adaptability without requiring complete system redesign, thus managing complexity while enhancing versatility

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The system performs preliminary analysis of audience values and preferences before content generation begins. This preliminary action prepares the language prediction system with audience-specific insights in advance, enabling it to generate adaptable content for different target audiences without adding excessive complexity during the actual generation process

Inventive Principle:
Principle #10Preliminary action

3Measurement precision

If comprehensive audience value analysis is implemented, then content alignment with target audiences is improved, but the time and computational resources required deteriorates

Engineering Contradiction:
Improveaudience alignment precisionVSAvoidcontent analysis time
Core Design Contradiction:
Measurement precisionVSLoss of time

Solution Approach 1:

The patent applies partial action by focusing the audience value analysis on the most critical and influential values for each target segment, rather than analyzing every possible attribute. This selective approach maintains high alignment precision while reducing the time and computational resources required, directly addressing the contradiction between comprehensive analysis and resource consumption

Inventive Principle:
Principle #16Partial or excessive action

Data Source

PatentUS11860683B1System and method for benchmarking and aligning content to target audiences
Publication Date: 2024.01.02 PLURALYTICS INC
  • US11860683B1 patent drawing
  • US11860683B1 patent drawing
  • US11860683B1 patent drawing

AI summary

Disclosed subject matter benchmarks and aligns content with target audiences. A user may provide content to a language intelligence platform. Scores are then generated by analyzing the content based on values-specific dictionaries, which reflect values of targeted audiences. Based on a comparison between a generated score and a benchmark values score for the target audience, appropriate action may be taken. Disclosed teachings support multiple layers of comparisons and score calculations including comparisons and scoring of all text, segments of text, and specific phrases to achieve a more comprehensive analysis. Embodiments may determine whether headers or other sections that may garner more attention, are aligned with a benchmark. Instead of suggesting alternative content, customer-specific benchmarks may tailor the analysis to align with customer's goals and priorities, potentially resulting in additional performance indicators that support the identification of correlations and predictive lexical patterns of higher performing content.