Automated Content Analysis for Brand Safety and Yield

The patent segments content categories into overly broad categories (e.g., all news content, all episodes of a TV series) and overly specific categories (e.g., specific segments within a show), with a gap in between. The invention fills this gap by enabling advertisers to define and exclude only the specific content segments they are concerned about, rather than excluding entire categories. This segmentation allows advertisers to maintain brand safety for specific problematic content while preserving access to the majority of content that would otherwise be unnecessarily excluded.

The patent applies local quality by enabling advertisers to target their brand safety concerns to specific local segments of content rather than applying blanket exclusions across entire categories. The system allows advertisers to identify and exclude only the specific segments, scenes, or portions of content that pose brand safety risks, while permitting advertisements to run alongside the rest of the content. This localized approach ensures brand safety assurance is applied precisely where needed without unnecessarily limiting advertising reach across the broader content landscape.

The patent introduces an intermediary system that acts as a mediator between media platforms and advertisers. This intermediary comprises tools and interfaces that enable advertisers to independently define their brand safety parameters, identify problematic content segments, and set exclusion criteria. The system then automatically applies these criteria to identify suitable advertisement slots. This intermediary empowers advertisers with control and transparency, improving their comfort level and trust, while simultaneously maintaining a larger pool of available inventory for media platforms, thus preserving advertising yield without requiring platforms to manually reduce slot availability.