Content Atomization for Cross-Device CMS Presentation
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Current content management systems (CMSs) fail to provide integrated services for easily configuring and customizing presentations for a large number of web pages and do not effectively organize, publish, and link inter-related mixed-media content across multiple devices.
Innovation Solution
The MIX Platform offers a digital media integration exchange system that integrates live video processing, content ingestion, ad hoc media uploading, property configuration, content tagging, and publishing mechanisms, enabling comprehensive integration with live/linear video production, and supports cross-device content distribution through modular content atomization and semantic analysis for automatic tagging and presentation optimization.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If current CMSs are used to manage content, then basic content storage and publishing is achieved, but integrated services for configuring and customizing presentations across multiple web pages and devices are not provided
Solution Approach 1:
The system segments content into modular atoms that can be independently managed and reused across multiple presentations and devices. This allows flexible configuration of presentations without requiring complex integrated services, as each atom can be independently configured and assembled into different presentation contexts.
Solution Approach 2:
The CMS is designed to provide universal services that can configure and customize presentations across multiple web pages and device types through a single integrated system. The system handles diverse content types (video, audio, text, images) and delivers them across multiple channels (web, mobile, OTT, social media) using unified workflows and templates.
2Ease of operation
If manual coding of presentations is done, then precise control over content presentation is achieved, but ease of configuration and customization is reduced
Solution Approach 1:
The system uses templates to store and replicate presentation structures and configurations. Once a presentation template is created, it can be copied and applied to multiple web pages and devices, enabling easy configuration and customization without manual coding for each instance. Templates can be revised and re-applied across multiple properties efficiently.
Solution Approach 2:
The system provides self-service capabilities where the CMS automatically handles content assembly, routing, and presentation deployment based on configured templates and workflows. This reduces the need for manual coding while maintaining high productivity through automated content management and multi-channel distribution.
3Adaptability or versatility
If content is organized for single-channel delivery, then simple management is achieved, but cross-device content distribution and linking is not effective
Solution Approach 1:
The system transitions from single-channel content organization to multi-dimensional content distribution by implementing unified workflows that manage content across multiple channels (web, mobile, OTT, social media) simultaneously. Content atoms can be routed to different channels and devices based on configured rules and templates, enabling effective cross-device distribution without proportionally increasing organizational complexity.
Data Source
AI summary
Organizing and publishing content in a content management system wherein content, including text, images and video, is received and segmented into content atoms. One or more tags are associated with the content atoms to allow device specific presentation of the content atoms.