Content Auction Mediation with Configurable Position Groups
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Solution Overview
Problem
Existing digital content auction systems are limited by constrained display portion configurations, leading to suboptimal content presentation and reduced flexibility for publishers and advertisers in tailoring their bidding opportunities.
Innovation Solution
A content serving platform conducts auctions based on configurable position groups, allowing for more flexible and efficient digital content auctions by mediating bids using position group configuration information and mediation protocols, such as ranked score or eCPM protocols.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If traditional single-position auction configurations are used, then the auction system is simple to operate, but the flexibility and optimization of content presentation is limited
Solution Approach 1:
The patent segments the display portion into multiple position groups (e.g., first position group, second position group) with different configurations. Each position group can be independently configured with specific parameters such as size, shape, and location identifiers. This segmentation allows the auction system to handle multiple bidding opportunities simultaneously with different constraints, thereby increasing flexibility without requiring entirely separate auction systems.
Solution Approach 2:
The patent introduces dynamic configuration parameters that allow position groups to be flexibly defined and modified. The system accepts configuration information specifying multiple positions within each group, enabling the auction to adapt to different content types and advertiser requirements. This dynamic approach allows publishers to tailor bidding opportunities based on real-time needs while maintaining a unified auction framework.
2Manufacturing precision
If display portion configuration is constrained, then the auction system is easier to manage, but content presentation optimization is reduced
Solution Approach 1:
The patent implements preliminary configuration of position groups with specific parameters (size, shape, location identifiers) before the auction takes place. This pre-configuration allows the system to have detailed, optimized display specifications ready in advance, enabling precise content presentation without requiring complex real-time adjustments during the auction process itself.
Solution Approach 2:
The patent introduces position group configuration information as an intermediary layer between the simple auction mechanism and the detailed display requirements. This configuration layer translates high-level auction parameters into specific display specifications, allowing the system to maintain ease of auction management while achieving precise content presentation optimization through the intermediate configuration step.
3Productivity
If single position auctions are conducted, then the auction process is straightforward, but the efficiency of display space utilization is suboptimal
Solution Approach 1:
The patent merges multiple position configurations into unified position groups that can be auctioned together. By combining several positions (first position, second position, etc.) with different characteristics into single auctionable units, the system achieves more efficient display space utilization. Advertisers can bid on groups of positions that collectively optimize space usage, and the auction process handles these merged units without requiring separate auctions for each individual position.
Data Source
AI summary
One or more systems and/or methods that provide configurable ad spaces based on configurable content position groups, rather than single content positions, and bid requests containing configuration information describing the position groups, as well as auctions configured to take advantage of the configurability provided by the use of position groups. In an example, a content service platform may receive position group requests and provide auctions mediated by one or more mediation protocols tailored to positions groups and optionally specified by the bid request.