Content Customization System Using Segmented Modification Layers

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Solution Overview

Problem

Content producers face challenges in creating content that resonates with diverse global audiences due to increased cultural and ethnic diversity, as traditional methods like producing multiple versions or generic content are inefficient and fail to provide culturally relevant cues.

Innovation Solution

A system and method for producing customized content using a combination of base content and modification layers, allowing administrators to integrate cultural, geographical, and ethnic features, enabling content to be tailored to specific audiences through a content customization application.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If content is produced in multiple distinct versions targeting different groups, then cultural relevance and audience connection are improved, but production cost and inefficiency increase

Engineering Contradiction:
Improvecultural relevanceVSAvoidproduction efficiency
Core Design Contradiction:
Adaptability or versatilityVSProductivity

Solution Approach 1:

The content is divided into a base version and separate modification layers. Each layer contains specific cultural, geographical, or ethnic modifications that can be independently applied to the base content. This segmentation allows a single base content to be adapted to multiple cultures without requiring separate production of each version, thereby maintaining cultural relevance while improving production efficiency.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

Modification layers are nested around the base content in a layered structure. Each modification layer can be independently applied to the base content, similar to nested dolls. This nesting approach enables multiple versions of content to be derived from a single base by combining different layers, reducing the need to produce entirely separate content versions for different cultural audiences.

Inventive Principle:
Principle #7Nested doll (Nesting)

2Adaptability or versatility

If content is created around universal human themes with intentional lack of cultural symbolism, then global appeal is improved, but cultural specificity and relatability are lost

Engineering Contradiction:
Improveglobal appealVSAvoidcultural relatability
Core Design Contradiction:
Adaptability or versatilityVSEase of manufacture

Solution Approach 1:

While maintaining a universal base content that appeals to global audiences, specific modification layers are applied to add local cultural symbols, geographical references, and ethnic characteristics. This local quality approach ensures that the content remains globally appealing while being culturally relevant to specific audiences through targeted modifications in appropriate layers.

Inventive Principle:
Principle #3Local quality

3Device complexity

If a single base content version is produced, then production cost and complexity are reduced, but ability to accommodate diverse cultural sensibilities is limited

Engineering Contradiction:
Improveproduction complexityVSAvoidcultural accommodation
Core Design Contradiction:
Device complexityVSAdaptability or versatility

Solution Approach 1:

The content system is made dynamic by allowing different modification layers to be selectively applied to the base content based on the target audience. Instead of producing static separate versions for each culture, the system dynamically combines the base content with appropriate modification layers, maintaining low production complexity while achieving high cultural adaptability.

Inventive Principle:
Principle #15Dynamics

4Adaptability or versatility

If multiple content versions are produced for different audiences, then audience connection is improved, but distribution logistics and projection accuracy become more difficult

Engineering Contradiction:
Improveaudience connectionVSAvoiddistribution logistics
Core Design Contradiction:
Adaptability or versatilityVSEase of operation

Solution Approach 1:

Instead of producing and managing multiple distinct content versions, the system uses a single base content version with reusable modification layers. These layers act as templates or copies that can be applied to the base content to create specific versions for different audiences. This copying approach simplifies distribution logistics by reducing the number of unique content files to manage while maintaining the ability to connect with diverse audiences through targeted modifications.

Inventive Principle:
Principle #26Copying

Data Source

PatentUS11860936B2Method and system for producing customized content
Publication Date: 2024.01.02 DISNEY ENTERPRISES INC
  • US11860936B2 patent drawing
  • US11860936B2 patent drawing
  • US11860936B2 patent drawing

AI summary

There is provided a method for producing a customized content, comprising identifying a customizable content from which to produce the customized content, identifying a base content in the customizable content, and receiving at least one customizing criterion as input. The method further comprises determining a plurality of content modifiers for harmonizing the base content and the customizing criterion, extracting the plurality of content modifiers from a modification library, and integrating the plurality of content modifiers with the base content to produce the customized content. In one embodiment, the method is embodied as instructions stored on a computer-readable medium. A system for producing customized content comprises a content host hosting a customizable content including a base content, a modification library, and a content customizing application.