Content Delivery System With Dynamic Ad Insertion
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Solution Overview
Problem
The existing content delivery system cannot dynamically change advertisement content based on user preferences or device specifications, limiting the ability to deliver personalized content to users.
Innovation Solution
A content delivery system that includes an application server and a connection control system, which receives user equipment specifications, stores advertisement and main content data, selects advertisement content based on user attributes, and generates viewing content by inserting selected advertisements into main content, allowing for personalized content delivery.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If advertisement content is inserted into main content in a content delivery system, then users can view viewing content with advertisements, but the system cannot dynamically change advertisement content based on user preferences or device specifications
Solution Approach 1:
The patent segments the content delivery system into distinct functional modules: a connection control system that establishes connections and receives device specifications, and an application server system that selects advertisements and generates viewing content. This segmentation allows each module to specialize in specific tasks, enabling personalized content delivery without overwhelming system complexity.
Solution Approach 2:
The patent introduces an intermediary mechanism where the connection control system acts as a mediator between the user equipment and the application server. It transmits device specification information to the application server, which then uses this information to select appropriate advertisements. This intermediary approach enables personalized content delivery while maintaining clear system boundaries.
2Adaptability or versatility
If the content delivery system stores viewing content data with inserted advertisements, then users can view content with advertisements, but the system cannot select advertisements according to user attributes or device specifications
Solution Approach 1:
The patent applies preliminary action by having the application server select appropriate advertisement content based on device specification information before generating the final viewing content data. The server receives device specifications, selects matching advertisements from its storage, and then inserts these selected advertisements into the main content, creating personalized viewing content in advance of delivery to the user.
3Reliability
If the system transmits prestored content data from content transmitter to content receiver, then communication bandwidth can be secured, but the content cannot be dynamically customized for different users
Solution Approach 1:
The patent introduces dynamics into the content delivery process by making the advertisement selection and content generation adaptive to real-time device specification information. While the main content may be prestored, the advertisement components are dynamically selected based on user attributes and device characteristics, and the viewing content is generated on-demand. This dynamic approach maintains communication reliability through structured data transmission while enabling content personalization.
Data Source
AI summary
The system (1) includes an application server system (AP system) (4) and a connection control system (3). Based on equipment specification information transmitted by user equipment (2), the connection control system (3) establishes connection between the AP system (4) and the user equipment (2). The AP system (4) receives a content delivery request transmitted by the user equipment (2). The AP system (4) selects advertisement content based on advertisement selection information. The AP system (4) generates viewing content data in which the selected advertisement content is inserted in main content identified by the content delivery request. The AP system (4) transmits the generated viewing content data to the user equipment (2) if connection with the user equipment (2) is established.