Personalized Content Delivery via Device-Specific Analytics Segmentation
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Solution Overview
Problem
Current techniques for delivering display content based on usage analytics information fail to distinguish and adjust content for multiple display receiver devices communicating through a single display transmitter device, as they cannot differentiate between the analytics data from individual devices.
Innovation Solution
Incorporating a usage analytics engine in both display transmitter and receiver devices to transmit identification information alongside usage analytics data to a content server, allowing it to adjust and deliver personalized content to each device effectively.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If current techniques are used for delivering display content based on usage analytics information, then the system can handle direct one-to-one relationships between content distributor and display receiver device, but the system cannot differentiate and adjust content for multiple display receiver devices communicating through a single display transmitter device
Solution Approach 1:
The patent segments the aggregated usage analytics data by associating each data point with a unique display receiver device identifier. The content server divides the content delivery process into device-specific segments, allowing personalized content adjustment for each display receiver device while maintaining a single communication channel through the display transmitter device.
Solution Approach 2:
The display transmitter device serves as an intermediary that relays both content delivery requests and usage analytics data between the content server and multiple display receiver devices. This intermediary role enables the system to maintain one-to-one analytical relationships while using a many-to-one communication structure.
2Productivity
If usage analytics information is collected from multiple display receiver devices through a single display transmitter device, then the system can scale to support multiple devices, but the system cannot accurately associate analytics data with individual devices for personalized content delivery
Solution Approach 1:
The patent applies local quality by assigning unique display receiver device identifiers to each device in the network. This allows the content server to differentiate and process usage analytics data from each specific device location, enabling personalized content delivery while maintaining the ability to scale across multiple devices through the single transmitter interface.
Data Source
AI summary
Embodiments include apparatuses, methods, and systems including a display transmitter device, one or more display receiver devices, and a content server. A plurality of display contents may be delivered from a content server to a corresponding plurality of display receiver devices via a display transmitter device. A plurality of usage analytics information of the plurality of display contents of the plurality of display receiver devices may be received by the content server, along with corresponding identification information of the plurality of display receiver devices. The plurality of display contents may be selectively adjusted by the content server based on the plurality of usage analytics information of the plurality of display contents of the plurality of display receiver devices. Other embodiments may also be described and claimed.