Content Delivery Adaptation via Facial Expression Analysis

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Solution Overview

Problem

Content providers face challenges in delivering the correct and best content to users in real-time due to delayed feedback, leading to suboptimal content delivery experiences.

Innovation Solution

A method and system that utilize facial expression analysis through image sensors to detect user patterns, correlate them with generic and user-specific data, and adjust content delivery dynamically by aligning content with user sentiment, allowing for real-time adjustments in content type, pause, or response requirements.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Reliability

If content is delivered to users without real-time feedback mechanisms, then content delivery can proceed without interruption, but the content provider cannot determine whether the correct or best content is being delivered

Engineering Contradiction:
Improvecontent delivery accuracyVSAvoidfeedback delay
Core Design Contradiction:
ReliabilityVSLoss of time

Solution Approach 1:

The system implements real-time feedback by capturing user facial expressions through image sensors during content delivery, analyzing emotional states, and using this feedback to dynamically adjust content delivery. This continuous feedback loop enables the content provider to determine content effectiveness immediately rather than after delivery.

Inventive Principle:
Principle #23Feedback

Solution Approach 2:

The system pre-establishes pattern recognition models and emotional state classifications before content delivery begins. These preliminary preparations allow for immediate analysis and response to user reactions during content delivery, eliminating processing delays.

Inventive Principle:
Principle #10Preliminary action

2Adaptability or versatility

If facial expression analysis is implemented in real-time during content delivery, then content delivery can be optimized based on user sentiment, but system complexity increases

Engineering Contradiction:
Improvecontent delivery adaptationVSAvoidsystem complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The image sensor on the user device serves multiple functions: capturing content delivery visuals and simultaneously capturing user facial expressions for emotional analysis. This multi-functionality reduces the need for additional dedicated hardware, thereby limiting complexity increases.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Solution Approach 2:

The system uses generic facial expression patterns captured from multiple users as templates for real-time comparison. Instead of developing complex analysis algorithms from scratch, the system copies and matches against pre-established pattern libraries, simplifying the real-time analysis process.

Inventive Principle:
Principle #26Copying

3Measurement precision

If generic patterns from multiple users are used for comparison, then pattern recognition accuracy improves, but data processing requirements increase

Engineering Contradiction:
Improvepattern recognition accuracyVSAvoiddata processing energy
Core Design Contradiction:
Measurement precisionVSUse of energy by moving object

Solution Approach 1:

Generic facial expression patterns are captured, stored, and organized into classification systems before real-time content delivery. This preliminary preparation of pattern libraries allows for efficient matching during actual use, reducing the computational energy required during real-time operations.

Inventive Principle:
Principle #10Preliminary action

Data Source

PatentUS10567523B2Correlating detected patterns with content delivery
Publication Date: 2020.02.18 PEARSON EDUCATION INC
  • US10567523B2 patent drawing
  • US10567523B2 patent drawing
  • US10567523B2 patent drawing

AI summary

In the present invention a content distribution network delivers content that can include training, entertainment, assessment, and evaluation among many other types of content. Content can be delivered on-demand to devices operated by users in local or remote locations or can be delivered live in a present local or live-streamed to remote locations. In each of these cases the user, thru the user device, can provide valuable feedback to the content distribution network to improve content delivery and user content retention in the form of correlating detected patterns with the content being delivered. An image sensor attached to a user device captures facial expressions as patterns and transmits them to a content manager that aligns the pattern with the content and determines a sentiment corresponding to the pattern. The content manager can improve the user's content reception by implementing a workflow responsive to the corresponding sentiment pattern.