Content Delivery Apparatus Matching User Attributes to Content
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Solution Overview
Problem
Conventional content delivery technologies fail to provide content suitable for individual users as they cannot always prepare templates tailored to each user's preferences and attributes.
Innovation Solution
A delivery apparatus that receives user information and incorporates it into content delivery, selecting and generating user-specific advertisements by matching user attributes with relevant content, such as text and image information, to enhance appeal.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If conventional template-based content delivery is used, then content can be delivered efficiently, but the content is not suitable for individual user preferences and attributes
Solution Approach 1:
User information is acquired in advance and stored in the delivery apparatus before content delivery occurs. This preliminary acquisition and storage of user attributes enables the system to quickly match and deliver suitable content without requiring real-time template customization, thus maintaining efficiency while improving user-specific suitability.
2Adaptability or versatility
If templates are customized for every user, then content suitability for each user improves, but the complexity of preparing and managing templates increases
Solution Approach 1:
The content delivery system is segmented into distinct functional components: a user information acquisition unit that collects user attributes, a storage unit that maintains user information, and a content delivery unit that matches content to users. This segmentation allows the system to handle user-specific customization without requiring complex template management, as each component performs a specific function independently.
3Manufacturing precision
If user information is collected and processed, then content relevance to users improves, but the amount of information processing and storage required increases
Solution Approach 1:
The system extracts only the essential user information needed for content matching and stores it in a dedicated storage unit. By taking out only the necessary user attributes rather than processing all possible user data, the system achieves precise content matching while minimizing the volume of information that needs to be processed and stored.
Data Source
AI summary
A delivery apparatus according to the present application includes a receiving unit and a delivering unit. The receiving unit receives a delivery request for content from a terminal device. The delivering unit delivers the content corresponding to the delivery request, and user information that is related to a user who is using the terminal device and that is to be added to the content to the terminal device. For example, the delivering unit delivers the user information corresponding to an attribute that is selected from attributes related to the user, based on a correlation with the content, to the terminal device.