Targeted Content Delivery Timing Based on Active Sharing State

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Solution Overview

Problem

Existing content sharing applications face inefficiencies in providing supplemental content, leading to unnecessary resource consumption and potential privacy breaches when sharing private content, especially during activities like video conferencing.

Innovation Solution

A method and system that determine whether content is being shared with additional devices and adjust the timing of providing targeted content based on current time and application activity, ensuring privacy protection and resource optimization.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Productivity

If supplemental content is provided automatically without user request, then content delivery efficiency is improved, but resource consumption increases and privacy breaches may occur

Engineering Contradiction:
Improvecontent delivery efficiencyVSAvoidresource consumption
Core Design Contradiction:
ProductivityVSLoss of energy

Solution Approach 1:

The system performs preliminary actions by detecting whether a content sharing application is active before providing supplemental content. This prevents unnecessary content delivery when the user is engaged in activities like video conferencing, thereby reducing resource consumption while maintaining efficient content delivery when appropriate.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The system uses feedback from detecting the active state of content sharing applications to adjust content delivery behavior. By continuously monitoring whether content sharing is in progress, the system can dynamically decide whether to provide supplemental content, optimizing the balance between delivery efficiency and resource consumption.

Inventive Principle:
Principle #23Feedback

2Productivity

If supplemental content is provided during content sharing activities, then content availability is improved, but privacy protection is compromised

Engineering Contradiction:
Improvecontent availabilityVSAvoidprivacy breach risk
Core Design Contradiction:
ProductivityVSObject-affected harmful factors

Solution Approach 1:

The system applies preliminary anti-action by detecting content sharing activity before providing supplemental content. When content sharing is detected, the system prevents content delivery that could be unintentionally shared, thereby protecting user privacy while maintaining content availability during appropriate times.

Inventive Principle:
Principle #9Preliminary anti-action

Solution Approach 2:

The system uses the detection of content sharing application state as an intermediary mechanism between content delivery and privacy protection. This intermediary check ensures that content is only delivered when it will not be unintentionally shared, balancing availability and privacy.

Inventive Principle:
Principle #24Intermediary (Mediator)

3Object-affected harmful factors

If content sharing detection is performed continuously, then privacy protection is improved, but system complexity increases

Engineering Contradiction:
Improveprivacy protectionVSAvoidsystem complexity
Core Design Contradiction:
Object-affected harmful factorsVSDevice complexity

Solution Approach 1:

The system applies self-service by utilizing the content sharing application's own state information to determine whether content should be delivered. The application itself provides the detection mechanism, eliminating the need for separate complex monitoring systems while maintaining strong privacy protection.

Inventive Principle:
Principle #25Self-service

Data Source

PatentUS20250111407A1Providing targeted content based on active content sharing applications and current time
Publication Date: 2025.04.03 INTERNATIONAL BUSINESS MACHINE CORPORATION
  • US20250111407A1 patent drawing
  • US20250111407A1 patent drawing
  • US20250111407A1 patent drawing

AI summary

A device may navigate to a website using a browser and may receive, based on navigating to the website, targeted content that is targeted based on browsing information. The device may receive, based on navigating to the website and at a particular time, a request to provide the targeted content via the browser. The device may determine whether content, on a display of the device, is being shared. The device may determine a period of time for providing a content type of the targeted content and may determine whether the particular time is included in the period of time based on determining whether the content is being shared. The device may provide the targeted content when the particular time is included in the period of time or may prevent the targeted content from being provided when the particular time is not included in the period of time.