Content Display Control Apparatus for Semantic Continuity

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Solution Overview

Problem

Existing content switching methods often result in a predetermined and standardized wait time with inserted images, leading to user disinterest and a noncontiguous impression of content switching, as they lack semantic continuity.

Innovation Solution

A content display control apparatus and method that creates a sequence of intermediate contents linked via metadata, allowing smooth switching by inserting related contents between the current and target content, enabling semantic continuity through metadata association and display control.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Stability of the object's composition

If predetermined and standardized images are inserted during content switching wait time, then image continuity is maintained, but user interest is lost and semantic coherence is broken

Engineering Contradiction:
Improveimage continuityVSAvoiduser interest and semantic coherence
Core Design Contradiction:
Stability of the object's compositionVSAdaptability or versatility

Solution Approach 1:

The patent introduces intermediate contents as mediators between the current content and target content. These intermediate contents serve dual purposes: they maintain visual continuity during the transition while also providing semantically relevant information that keeps users engaged. The intermediate contents act as a bridge that connects the two states, resolving the contradiction between stability and adaptability.

Inventive Principle:
Principle #24Intermediary (Mediator)

Solution Approach 2:

The system dynamically selects and inserts intermediate contents based on the relationship between current and target content. Rather than using fixed predetermined images, the system adapts the intermediate content selection to maintain both visual continuity and semantic coherence, making the transition flexible and context-aware.

Inventive Principle:
Principle #15Dynamics

2Stability of the object's composition

If image effects are used for interpolation between content, then image continuity is maintained, but the transition appears noncontiguous and meaningless to users

Engineering Contradiction:
Improveimage continuityVSAvoidsemantic meaning
Core Design Contradiction:
Stability of the object's compositionVSLoss of information

Solution Approach 1:

Instead of using abstract image effects that preserve only visual continuity, the patent introduces intermediate contents as meaningful mediators. These intermediate contents carry semantic information that connects the current and target content, ensuring that the transition maintains both visual smoothness and semantic coherence, thereby preventing information loss.

Inventive Principle:
Principle #24Intermediary (Mediator)

Solution Approach 2:

The intermediate contents serve the dual function of maintaining image continuity and conveying semantic meaning simultaneously. Rather than relying on external image effects to handle continuity while losing meaning, the intermediate contents self-service both purposes through their inherent relevance to both current and target content.

Inventive Principle:
Principle #25Self-service

3Speed

If standard content switching is used, then switching speed is maintained, but user engagement decreases due to lack of meaningful transitions

Engineering Contradiction:
Improvecontent switching speedVSAvoiduser engagement
Core Design Contradiction:
SpeedVSAdaptability or versatility

Solution Approach 1:

The patent applies partial action by inserting a selective number of intermediate contents only when beneficial for user engagement, rather than always using them. This allows the system to maintain fast switching when possible while enhancing user engagement when appropriate, achieving a balance between speed and adaptability.

Inventive Principle:
Principle #16Partial or excessive action

Solution Approach 2:

The system dynamically determines whether and what intermediate contents to insert based on the specific transition context. This dynamic approach allows the system to maintain fast switching speeds for simple transitions while providing engaging intermediate content for more complex transitions, adapting to user engagement needs without sacrificing overall switching efficiency.

Inventive Principle:
Principle #15Dynamics

Data Source

PatentUS7870489B2Content display control apparatus and content display control method
Publication Date: 2011.01.11 SONY INTERACTIVE ENTERTAINMENT LLC
  • US7870489B2 patent drawing
  • US7870489B2 patent drawing
  • US7870489B2 patent drawing

AI summary

A interface unit, which while displaying a current content, receives input of reference information specifying a target content that will be switched to and viewed from the current content. A content sequence creation unit creates a content sequence in which one or more intermediate contents, which have been identified as related to at least one of the current content and the target content, are inserted between the current content and the target content. A display control unit controls content display by passing data to a display apparatus so that a content display is made in accordance with the created content sequence starting from the current content, proceeding through the intermediate contents which are inserted in order, and finally ending with the target content.