Real-Time Content Evaluation Aggregation for Mobile Viewing Motivation

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Solution Overview

Problem

Audiences cannot determine the real-time evaluation of a television program during viewing, which lacks motivation to continue watching due to the delayed release of audience ratings.

Innovation Solution

A content reproducing apparatus that accepts user evaluations, aggregates them with other devices via a server, and notifies users of the aggregate total in real-time, allowing users to decide whether to continue watching based on the program's current evaluation.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Measurement precision

If audience ratings are measured and released after broadcast completion, then measurement accuracy is ensured, but real-time feedback capability is lost

Engineering Contradiction:

Improveaudience rating accuracyVSAvoidfeedback delay

Core Design Contradiction:

Measurement precisionVSLoss of time

Solution Approach 1:

The system performs preliminary actions by collecting and aggregating evaluation data continuously during the broadcast, so that when the broadcast ends, the audience rating is already calculated and available immediately, eliminating the delay while maintaining accuracy

Inventive Principle:

Principle #10Preliminary action

Solution Approach 2:

The system implements real-time feedback by notifying users during the broadcast of the current aggregate evaluation status, allowing audiences to see their evaluations reflected immediately rather than waiting for post-broadcast release

Inventive Principle:

Principle #23Feedback

2Reliability

If audience ratings are released after broadcast, then data completeness is achieved, but user motivation to continue watching decreases

Engineering Contradiction:

Improverating data completenessVSAvoiduser engagement

Core Design Contradiction:

ReliabilityVSEase of operation

Solution Approach 1:

The system provides continuous feedback during the broadcast by displaying real-time aggregate evaluations, keeping users engaged and motivated to continue watching as they can see the evolving rating status without compromising the reliability of the final measurement

Inventive Principle:

Principle #23Feedback

Solution Approach 2:

The system performs preliminary data collection and aggregation during the broadcast, ensuring data completeness is built up progressively while simultaneously providing engagement feedback, rather than waiting until the end

Inventive Principle:

Principle #10Preliminary action

Data Source

PatentUS8701031B2Content reproducing apparatus, content reproducing method, server, content reproducing system, content reproducing program, and storage medium

Publication Date: 2014.04.15 SHARP KK

AI summary

An input section (15) of a mobile terminal (1) accepts an input of an evaluation of a broadcast program, while the mobile terminal (1) reproduces the broadcast program. A communicating section (13) transmits the evaluation accepted by the input section (15) to a server. The server finds an aggregate total by aggregating, for each broadcast program, evaluations transmitted from a plurality of mobile terminals (1), and transmits the aggregate total to each of the mobile terminals (1). The communicating section (13) receives the aggregate total transmitted from the server. A display section (11) notifies a user of the aggregate total received by the communicating section (13), by displaying the aggregate total on a display (12) while the broadcast program is being reproduced. This increases motivation causing the user to continue to watch and/or listen to content.