Content Event Insights Analysis System
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Solution Overview
Problem
Current methods are insufficient for accurately measuring the impact of television content events on viewer interest, as search queries alone may not reliably determine the effect of content events on audience engagement.
Innovation Solution
A system and method that analyze terminology and keywords related to content events against user activities such as search queries, social media interactions, and product searches to assess the effect of content events, incorporating timing, device types, and demographics to refine analysis and provide more relevant search results.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If search queries alone are used to measure content event impact, then measurement simplicity is maintained, but measurement precision deteriorates
Solution Approach 1:
The patent combines multiple data sources including search queries, social media interactions, and other user activities into a unified analysis system. This merging of diverse data streams enables precise measurement of content event impact while managing complexity through integrated processing
2Measurement precision
If multiple searches are performed to refine user intent, then search accuracy improves, but user time consumption increases
Solution Approach 1:
The system performs preliminary analysis of user activities and search patterns before the actual search query is finalized. By pre-processing and understanding user intent through correlated search queries and social media interactions, the system can provide more accurate results in fewer searches, reducing time loss
Solution Approach 2:
The patent implements feedback mechanisms that use analyzed user activities and search patterns to continuously improve search result relevance. This feedback loop allows the system to learn from user behavior and refine results, reducing the number of searches needed
Data Source
AI summary
Analysis of the effects of content events on correlated search queries is provided herein. As content events occur, terminology and key words related to the content event are analyzed against search queries submitted to search engines to determine the effect of the content event on what persons exposed to the content event search for. The timing, devices used, a user-demographics of the searches are collected to refine the analysis of the effect of the content event. For example, search queries may be gathered into fine-grained time periods, mobile/desktop device groups, and various geographic regions to determine how users are performing searches in light of the content event. The gathered search queries are refined based on the searches of persons not exposed to the content event to more accurately demonstrate the effect of the content event.