Automated Content Exploration via Intent Inference

Resolve Bottlenecks,
Find Innovative Solutions
Generate Solutions

Solution Overview

Problem

Conventional streaming platforms fail to provide personalized content recommendations based on users' current and historical interactions, leading to user frustration and wasted time in finding desired content.

Innovation Solution

Implementing a content exploration feature that uses machine learning algorithms to infer user intent through click stream data, ranking content based on viewing probability, and presenting curated trailers to guide users to relevant content in an automated exploration mode.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If conventional streaming platforms provide static or generic recommendations, then the system complexity is low, but the user satisfaction and content discovery efficiency deteriorate

Engineering Contradiction:
Improvepersonalization of content recommendationsVSAvoidsystem complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The system performs preliminary actions by collecting and analyzing user interaction data (clickstream data, viewing history, search queries) before generating recommendations. Machine learning models are pre-trained on this data to infer user intent and preferences, enabling personalized recommendations without requiring complex real-time processing during user interactions.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The patent introduces an intermediary layer consisting of machine learning algorithms and intent inference systems between the user and the content library. This intermediary analyzes user behavior patterns and translates them into personalized content recommendations, resolving the contradiction by adding intelligence without directly increasing system complexity in the user-facing interface.

Inventive Principle:
Principle #24Intermediary (Mediator)

2Productivity

If users manually browse through large variety of content choices, then the content selection comprehensiveness is high, but the time consumption and user frustration increase

Engineering Contradiction:
Improvecontent discovery efficiencyVSAvoidtime spent browsing
Core Design Contradiction:
ProductivityVSLoss of time

Solution Approach 1:

The system implements feedback loops by continuously monitoring user interactions with recommended content and adjusting future recommendations accordingly. Clickstream data, viewing completion rates, and engagement metrics are fed back into the machine learning models to refine intent inference and improve content discovery efficiency over time, reducing the time users spend browsing.

Inventive Principle:
Principle #23Feedback

Solution Approach 2:

The patent changes key parameters of the recommendation system by dynamically adjusting content weighting, recommendation algorithms, and presentation formats based on inferred user intent. Instead of static recommendations, the system modifies recommendation parameters in real-time based on user behavior, significantly improving content discovery efficiency while minimizing browsing time.

Inventive Principle:
Principle #35Parameter changes

3Ease of operation

If generic recommendations are provided to all users, then the system operation simplicity is maintained, but the relevance and personalization of content suggestions deteriorate

Engineering Contradiction:
Improvesimplicity of recommendation systemVSAvoiduser preference information
Core Design Contradiction:
Ease of operationVSLoss of information

Solution Approach 1:

The recommendation system operates autonomously by automatically collecting user interaction data, inferring user intent through machine learning, and generating personalized recommendations without requiring explicit user input or configuration. This self-service approach maintains ease of operation while preventing loss of user preference information, as the system independently captures and utilizes behavioral data to personalize content suggestions.

Inventive Principle:
Principle #25Self-service

Data Source

PatentUS11284171B1Automated and guided video content exploration and discovery
Publication Date: 2022.03.22 AMAZON TECH INC
  • US11284171B1 patent drawing
  • US11284171B1 patent drawing
  • US11284171B1 patent drawing

AI summary

Techniques for generating an automated guide for exploring content of a content streaming platform based on inferred intent are described herein. For example, click stream data from interactions with a content streaming platform during a session, along with historical click stream data of historical interactions with the content streaming platform during historical sessions may be obtained. A score for each piece of content from a plurality of content offered by the content streaming platform may be determined based on the click stream data and the historical click stream data. The plurality of content may be ranked based on the associated scores for each piece of content. Media content may be generated that includes a portion of an associated trailer from a subset of the ranked plurality of content based on the score for each piece of content of the subset. The media content may be presented via a user interface.