Content Guide System for Targeted Ad Delivery and Fulfillment
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Solution Overview
Problem
The explosion of content streams on the Internet and global access have led to challenges in how users find relevant content and how advertisements can be effectively targeted to users across multiple geographies, making traditional broadcasting methods ineffective.
Innovation Solution
A system with a content guide that provides a single or multiple control/access points for content streams and advertisements, along with a fulfillment module, allowing users to access and play content while receiving targeted advertisements, and enabling the purchase of goods and services directly through the same platform, with optional bidding mechanisms for advertisers.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If traditional broadcasting methods are used with physical antennas, then advertisements can be targeted to specific geographic regions, but the system cannot effectively target users across multiple geographies on the Internet
Solution Approach 1:
The patent introduces an intermediary system that acts as a bridge between Internet content streams and advertisers. This intermediary collects user demographic and location information, processes it, and matches users with relevant geographic-targeted advertisements, thereby enabling traditional geographic advertising models to function in the borderless Internet environment
Solution Approach 2:
The system creates a universal advertising platform that handles multiple geographies and content sources through a single interface. The intermediary system serves multiple functions: collecting user data, determining location, selecting appropriate advertisements, and delivering them across diverse Internet content streams, replacing the need for separate broadcasting infrastructure in each region
2Quantity of substance
If the number of content providers increases on the Internet, then more content is available to users, but it becomes difficult for users to find relevant content
Solution Approach 1:
The system implements feedback mechanisms where user interactions with content and advertisements are tracked and used to refine future content recommendations and advertising delivery. This creates a continuous loop of information gathering and optimization that helps users discover relevant content amidst the vast abundance of available Internet streams
Solution Approach 2:
An intermediary system serves as a mediator between users and the overwhelming number of content providers. This intermediary aggregates content information, applies filtering and recommendation algorithms, and presents curated content selections to users, making the vast quantity of available content manageable and discoverable
3Ease of operation
If traditional unidirectional advertising is used, then advertisement delivery is simple, but users cannot easily obtain advertised goods and services
Solution Approach 1:
The system merges the advertising delivery function with the content delivery infrastructure. By combining advertisement placement with the existing Internet content distribution network and payment processing systems, the patent enables seamless transition from ad exposure to product fulfillment within the same platform, eliminating the need for separate fulfillment channels and reducing time delays
4Adaptability or versatility
If Internet content distribution is used instead of traditional broadcasting, then geographic reach is extended globally, but the cost structure changes with incremental bandwidth costs for each user
Solution Approach 1:
The system employs partial action by delivering targeted advertisements and content recommendations to subsets of users based on demographic and location criteria, rather than broadcasting to all users globally. This selective delivery approach reduces overall bandwidth consumption while maintaining global reach capability, as only relevant content and advertisements are transmitted to each user segment
Data Source
AI summary
Systems are described for a guide of audio, video, multimedia transmission, receiving and playback with advertising and bi-directional fulfillment of goods and services over the Internet. A method of streaming content distribution includes creating data on streaming content; creating data on network locations of streaming content; creating data on access characteristics; locating a source of streaming content with a with a streaming content guide; and starting playback of streaming content from the source of streaming content. A streaming content distribution system includes a streaming content guide through which a user locates a source of streaming content and starts playback of streaming content; data on streaming content; data on network locations of streaming content; and data on access characteristics.