Digital Content Interface Definition for Traffic Generation

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Solution Overview

Problem

Current digital content distribution systems lack efficiency in attracting consumers to websites, leading to reduced traffic and advertising revenue for suppliers and distributors.

Innovation Solution

A method and system for disseminating digital content that involves receiving a request from a user computer for a browser displayable interface definition, sending resource tags interpretable for linking to digital content sources, and selecting a player from multiple geographically dispersed servers to send the content based on user requests, allowing for customized and efficient content delivery.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Productivity

If digital content is distributed through traditional systems, then content delivery is achieved, but website traffic and advertising revenue are reduced

Engineering Contradiction:
Improvecontent delivery efficiencyVSAvoidwebsite traffic
Core Design Contradiction:
ProductivityVSQuantity of substance

Solution Approach 1:

The patent introduces an interface definition as an intermediary component that mediates between the content delivery system and the user's browser. This interface definition enables the system to deliver content while simultaneously directing users to the distributor's website, thus increasing traffic without compromising delivery efficiency

Inventive Principle:
Principle #24Intermediary (Mediator)

Solution Approach 2:

The interface definition serves multiple functions: it enables content playback, provides navigation to the distributor's website, and facilitates advertising display. By making the interface definition multi-functional, the system achieves content delivery while also increasing website traffic and advertising revenue

Inventive Principle:
Principle #6Universality (Multi-functionality)

2Ease of operation

If distributors customize content delivery systems, then content delivery is achieved, but implementation complexity increases

Engineering Contradiction:
Improvecontent delivery implementationVSAvoidsystem customization complexity
Core Design Contradiction:
Ease of operationVSDevice complexity

Solution Approach 1:

The interface definition is designed to be self-configuring and automatically adapts to the user's browser environment. The system uses the user's existing browser capabilities without requiring distributors to implement complex customization, thereby simplifying implementation while maintaining ease of operation

Inventive Principle:
Principle #25Self-service

Data Source

PatentUS9990439B2Flexible method and system for providing digital content
Publication Date: 2018.06.05 NBCUNIVERSAL MEDIA LLC
  • US9990439B2 patent drawing
  • US9990439B2 patent drawing
  • US9990439B2 patent drawing

AI summary

A system and method for disseminating digital content, including receiving at a server a request from a user computer for a browser displayable interface definition, and sending from the server to the user computer the interface definition including resource tags, the resource tags being interpretable for linking to sources of the digital content.