Content Markers for Rights-Based Interactive Viewing Features
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Solution Overview
Problem
Technical deficiencies and legal restrictions often prevent users from interacting with content, degrading the user experience, particularly in scenarios like betting on a sports game while watching it.
Innovation Solution
A system and method for content management that uses markers, such as SCTE-35 and SCTE-224, to determine device capabilities and enable supplemental features like in-game betting by communicating with a rights management device to enforce policies based on location, time, and user device identifiers.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If users are allowed to interact with content (e.g., betting on sports games), then user experience and engagement are improved, but legal restrictions and compliance requirements worsen the system complexity
Solution Approach 1:
The patent introduces markers (SCTE-35, SCTE-224) as intermediary elements embedded within content streams that carry compliance and capability information. These markers act as mediators between the content delivery system and the user device, enabling automatic compliance checking without requiring complex user-side validation logic. The markers convey geographic location, time, and device capability information that triggers appropriate supplemental features or restrictions.
Solution Approach 2:
The system performs preliminary compliance checking by embedding markers in advance within the content stream that pre-define the conditions under which supplemental features should be activated or restricted. The user device receives these markers along with the content and automatically determines compliance status before allowing user interaction, eliminating the need for real-time complex legal validation during user operations.
2Adaptability or versatility
If supplemental features are enabled based on device capabilities, then user experience is enhanced, but the risk of violating legal restrictions increases
Solution Approach 1:
The patent implements a feedback mechanism where user devices send capability information and location data back to the content delivery system in response to receiving markers. The system processes this feedback against stored compliance rules and policies, then determines whether supplemental features should be permitted. This closed-loop feedback ensures that feature availability is dynamically adjusted based on real-time compliance assessment, preventing legal violations while maintaining adaptability.
Solution Approach 2:
The system applies different compliance rules and supplemental feature permissions to different geographic locations and device types. By embedding location-specific and device-specific information in the markers, the system enables localized quality control where each user receives appropriately tailored content interactions based on their specific context, maximizing adaptability within legal boundaries.
3Reliability
If real-time compliance checking is performed, then legal restrictions are enforced, but processing time and system response delay increase
Solution Approach 1:
Compliance rules, policies, and decision criteria are pre-loaded into the user device and content delivery system in advance. When a marker is received, the device can immediately perform compliance checking against pre-stored rules without requiring time-consuming real-time communication with remote servers. This preliminary preparation enables rapid compliance verification while maintaining high reliability, as the pre-stored rules are authoritative and up-to-date.
Data Source
AI summary
Methods and systems for content management are described. If programming content is distributed to viewers, signals such as markers are transmitted with the programming content. If a user device receives the marker, the use device may make a request to a rights management device. The rights management device may receive the request and determine an identifier associated with the request and an identifier associated with the marker. The rights management server may determine if the user device is authorized for supplemental features associated with the programming content.