Content Metadata Directory Service for Media Value Chain
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Solution Overview
Problem
The media industry faces challenges in secondary monetization methods and systems, with traditional primary distribution models disrupted by ease of content copying and highly distributed media consumption channels, leading to loss of revenue and marketing opportunities due to metadata management issues and proprietary systems that complicate value chains.
Innovation Solution
A content metadata directory service (CMDS) that uses a globally unique identifier scheme to associate content objects with metadata sources, enabling seamless routing and management of metadata across disparate identification systems, and supports multiple content identifiers and ID providers, facilitating interoperability and user-generated metadata integration.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of energy
If traditional primary distribution models are used, then media delivery can be achieved, but revenue generation is lost due to ease of content copying and distributed consumption channels
Solution Approach 1:
The patent introduces metadata as an intermediary layer between content and consumers. This metadata contains identification information, pricing, and transaction details that enable revenue generation even when content is copied and distributed through multiple channels. The metadata acts as a mediator that tracks and monetizes content usage without restricting the content itself.
2Reliability
If proprietary metadata systems are used by different participants, then content management can be maintained, but value chain complexity increases
Solution Approach 1:
The patent creates a universal metadata structure that can be used across different content types, distribution channels, and business models. This single metadata framework serves multiple functions including identification, pricing, rights management, and transaction tracking, replacing the need for separate proprietary systems for each participant in the value chain.
Solution Approach 2:
The patent transforms metadata from a static descriptive element into a dynamic parameter set that can be modified based on distribution context, consumer identity, and transaction conditions. This allows the same content to have different metadata parameters (pricing, rights, access conditions) for different consumers and channels, simplifying management across the value chain.
3Ease of manufacture
If metadata is distributed across multiple locations with references, then storage flexibility is improved, but metadata association accuracy may be compromised
Solution Approach 1:
The patent establishes a registration process where metadata and content identification information are pre-associated in a centralized directory before distribution. This preliminary action creates a trusted reference framework that ensures accurate association even as metadata is distributed across multiple locations. The pre-established relationships maintain integrity through the use of unique identifiers and reference structures.
Data Source
AI summary
Signals sensed from packaging of products are processed in a distributed reader and metadata routing system to provide metadata responses to mobile application programs. A routing system registers identifiers for different content ID schema. These identifiers are encoded packaging. Mobile device application programs are equipped with reader programs to extract identifiers from packaging. Metadata responses are identified by the ID provider of the content ID schema and extracted identifiers. The metadata routing system routes metadata responses to a requesting mobile device, supporting a variety of different ID providers and mobile device applications.