Content Modification System Using Fingerprint Data Transmission
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Solution Overview
Problem
Content-presentation devices face challenges in identifying and managing content modification opportunities across channels, leading to potential disruptions in content delivery and user experience due to changes in received content segments.
Innovation Solution
A method that involves generating and transmitting fingerprint data to identify upcoming content modification opportunities, allowing content-presentation devices to abort or continue partially performed operations by comparing initial and subsequent fingerprint data to ensure synchronized content delivery.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If content-presentation devices perform content modification operations based on initial fingerprint data, then content customization and user experience are improved, but content synchronization accuracy and delivery reliability deteriorate due to undetected content segment changes
Solution Approach 1:
The system transmits additional reference fingerprint data in advance before the content modification operation is fully executed. This preliminary provision of extended fingerprint data allows the content-presentation device to proactively detect content segment changes and abort modifications before they cause synchronization errors, thus maintaining both customization capability and delivery reliability
Solution Approach 2:
The system implements a feedback mechanism where the content-presentation device continuously compares received content segments against the reference fingerprint data (both initial and additional). When discrepancies are detected, the system responds by aborting the modification operation or requesting updated fingerprint data, ensuring content delivery reliability while preserving adaptability through intelligent retry and adjustment capabilities
2Manufacturing precision
If content-presentation devices abort partially performed modification operations upon detecting content changes, then content synchronization accuracy is improved, but operational efficiency and productivity deteriorate due to repeated aborts and restarts
Solution Approach 1:
By providing additional reference fingerprint data in advance, the system enables the content-presentation device to detect content changes earlier in the modification process. This allows for more precise abort decisions at optimal breakpoints, reducing wasted processing while maintaining modification precision. The device can also prepare alternative modification strategies in advance based on the extended fingerprint data
Solution Approach 2:
The system transmits more reference fingerprint data than the minimum initially required (excessive action). This surplus fingerprint information enables more accurate content change detection and allows the modification operation to proceed further before aborting, thereby reducing the frequency of aborts and improving overall delivery efficiency while maintaining precision through the additional detection capability
3Reliability
If additional reference fingerprint data is transmitted to enable content change detection, then content delivery reliability is improved, but data transmission volume and system complexity increase
Solution Approach 1:
The reference fingerprint data is segmented into an initial portion transmitted before the content modification operation, and an additional portion transmitted subsequently. This segmentation allows the system to provide enhanced reliability through the additional fingerprint data while managing transmission volume by delivering data in manageable chunks rather than as a single large payload, reducing immediate bandwidth requirements
Data Source
AI summary
In one aspect, a method is for use in connection with a content-modification system that includes a content-distribution system and a content-presentation device. The method includes (i) identifying an upcoming content modification opportunity on an identified channel, wherein the identifying is based on detecting a match between first reference fingerprint data representing an initial portion of a modifiable content-segment and query fingerprint data representing content transmitted by a content-distribution system to a content-presentation device, wherein the first reference fingerprint data was generated before the query fingerprint data was generated; and (ii) responsive to identifying the upcoming content modification opportunity, transmitting to the content-presentation device, second reference fingerprint data representing more than the initial portion of the modifiable content-segment to facilitate the content-presentation device to, at a later time, abort performance of a partially performed content-modification operation related to the identified content modification opportunity.