Content-Modification System Test Mode and Reporting
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Solution Overview
Problem
Content-presentation devices face challenges in efficiently modifying content segments, such as advertisements, in real-time to better target end-users, and there is a need for a system to test and report on these modifications without disrupting regular content delivery.
Innovation Solution
A content-modification system that identifies upcoming modification opportunities, prepares to perform modifications, and can operate in a test mode to simulate content changes without actually modifying the content, while transmitting reporting data on the operations performed.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If the content-presentation device performs real-time content modification operations to target end-users, then the content delivery effectiveness is improved, but the system complexity and risk of disrupting regular content delivery increases
Solution Approach 1:
The system performs preparation operations in advance to modify content segments before they are actually delivered. This includes identifying upcoming modification opportunities, retrieving replacement content, and preparing modification parameters ahead of time, thereby reducing the complexity of real-time modification while maintaining effectiveness.
Solution Approach 2:
The system creates test copies of the content-presentation device to evaluate modification operations without affecting actual content delivery. These virtual test devices simulate the modification process, allowing the system to assess effectiveness and complexity risks before implementing changes in production.
2Productivity
If the system performs content modification operations without testing, then the content delivery speed is improved, but the reliability of content delivery decreases
Solution Approach 1:
The system performs test operations in advance on virtual test devices to evaluate the reliability of content modification operations before actual deployment. This preliminary testing ensures that modifications will not disrupt content delivery, maintaining both speed and reliability.
Solution Approach 2:
The system transmits reporting data from test operations to evaluate performance and reliability metrics. This feedback mechanism allows the system to assess whether modification operations maintain content delivery reliability before implementing them in production, ensuring trustworthy content delivery.
3Measurement precision
If the system transmits reporting data on test operations, then the measurement precision of system capability is improved, but the loss of time for actual content delivery increases
Solution Approach 1:
All reporting data transmission occurs during test operations on virtual devices before actual content delivery. This preliminary assessment of system capability does not interfere with production content delivery timing, as the reporting is completed in the testing phase rather than during live content transmission.
Data Source
AI summary
In one aspect, a method is disclosed. The method includes identifying, by a content-presentation device, an upcoming content modification opportunity on an identified channel, where the identified upcoming content modification opportunity relates to a modifiable content-segment. The method also includes receiving, by the content-presentation device, the modifiable content-segment. The method further includes performing, by the content-presentation device, a set of operations to prepare the content-presentation device to perform a content-modification operation in connection with the identified upcoming content modification opportunity on the identified channel. The method additionally includes receiving, by the content-presentation device, an instruction to operate in a test mode. The method also includes responsive to receiving the instruction, outputting, by the content-presentation device, for presentation the modifiable content-segment without a modification that relates to supplemental content. The method further includes transmitting, by the content-presentation device, reporting data related to the performed set of operations.