Content Navigation System for Advertising Detection

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Solution Overview

Problem

Users face frustration when navigating channels on electronic devices as they cannot easily distinguish between program content and advertising content, leading to unintended viewing of commercial breaks.

Innovation Solution

An electronic device system that identifies and differentiates between program content and advertising content, allowing users to navigate channels based on this information, using multiple tuners to review channels and adjust outputs accordingly, and providing a programming guide that marks channels with advertising content.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If users manually navigate channels using fast-forward technology, then they can skip some content, but they cannot distinguish between program content and advertising content, leading to unintended viewing of commercial breaks

Engineering Contradiction:
Improvechannel navigationVSAvoidcontent type information
Core Design Contradiction:
Ease of operationVSLoss of information

Solution Approach 1:

The system performs preliminary detection of advertising content on target channels before the user completes the channel change. By using multiple tuners to preemptively scan the content type of the destination channel, the system provides advance information about whether the channel is showing ads or program content, allowing users to make informed navigation decisions without having to manually fast-forward through content to discover it's an advertisement.

Inventive Principle:
Principle #10Preliminary action

2Reliability

If the system detects advertising content on channels, then users can avoid commercial breaks, but the channel switching process becomes more complex

Engineering Contradiction:
Improveadvertising content detectionVSAvoidchannel switching system
Core Design Contradiction:
ReliabilityVSDevice complexity

Solution Approach 1:

The system uses multiple tuners that serve dual purposes: they function as part of the channel switching mechanism and simultaneously perform advertising content detection on target channels. This multi-functionality allows the same hardware resources to handle both channel navigation and content analysis, avoiding the need for separate dedicated detection equipment and thereby reducing overall system complexity despite the enhanced detection capability.

Inventive Principle:
Principle #6Universality (Multi-functionality)

3Loss of information

If the system uses multiple tuners to review channels before switching, then users can make informed channel selection, but the device complexity increases

Engineering Contradiction:
Improveprogram content identificationVSAvoidnumber of tuners
Core Design Contradiction:
Loss of informationVSDevice complexity

Solution Approach 1:

The system introduces a content analysis module that acts as an intermediary between the multiple tuners and the user interface. This mediator processes the raw video/audio signals from the tuners, identifies advertising content using pattern recognition algorithms, and presents simplified information to the user. The intermediary layer abstracts the complexity of multiple tuner coordination and content analysis, making the system manageable despite having multiple tuners for simultaneous channel review.

Inventive Principle:
Principle #24Intermediary (Mediator)

Data Source

PatentUS10110953B2Methods and systems for content navigation among programs presenting advertising content
Publication Date: 2018.10.23 DISH TECHNOLOGIES LLC
  • US10110953B2 patent drawing
  • US10110953B2 patent drawing
  • US10110953B2 patent drawing

AI summary

Systems and methods for aiding user content navigation are described. An exemplary system may include an electronic device configured to receive audiovisual content and/or user inputs. The electronic device may additionally include one or more outputs coupled with a display device. The electronic device may further include one or more processors as well as memory, which when executed by the one or more processors, cause them to perform one or more navigation functions to receive a channel change command to adjust from a first channel to a second channel. The one or more processors may further be caused to determine that the second channel is presenting advertising content instead of program content, and determine that a third channel is presenting program content. The one or more processors may further be caused to adjust the output to the third channel.