Content Playback System With Advertisement Timing Control
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Solution Overview
Problem
Existing content providing systems face challenges in effectively displaying advertisements during online game services, leading to user dissatisfaction and reduced advertising effectiveness, as simultaneous display can interrupt content playback and fail to align with user interest, especially in interactive content.
Innovation Solution
A content providing system that allows users to instruct the playback of advertisements during content usage, pausing the content and increasing the usable time by a predetermined amount after advertisement playback, enabling users to control advertisement timing and maintain interest.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If advertisements are displayed simultaneously with content, then advertising effectiveness is improved, but user experience deteriorates due to interruptions and reduced content display area
Solution Approach 1:
The system allows users to pre-select their preferred advertisement display timing (before, during, or after content playback) in advance. This preliminary selection enables the system to prepare and display advertisements at the user's chosen time, resolving the conflict between advertising effectiveness and user experience by giving users control over when interruptions occur.
2Ease of operation
If advertisement display timing is automatically set, then ease of operation is improved, but user interest deteriorates due to pausing unrelated to content substance
Solution Approach 1:
The system dynamically adjusts advertisement display timing based on user preferences and content characteristics. Rather than using fixed automatic timing, the system adapts to individual user choices and can respond to content-specific conditions, making the timing both easy to manage and relevant to the content being viewed, thereby maintaining user interest.
3Reliability
If content is paused for advertisement playback, then advertising effectiveness is improved, but productivity deteriorates due to reduced content playback time
Solution Approach 1:
The system implements periodic advertisement display where content playback is temporarily interrupted at user-selected intervals to show advertisements. The content then resumes playback, creating a periodic pattern of content-advertisement-content cycles. This approach ensures advertising effectiveness while allowing users to control the frequency and timing of interruptions, maintaining overall content consumption productivity.
Data Source
AI summary
In a content providing system, in a case where the display of an advertisement is instructed during the playback of content data, a client device pauses the playback of content data and plays back the advertisement data. A content providing device, after the advertisement data is played, increases the amount of time for which the content data can be played by an amount predefined for the advertisement Also, the content providing device, after transmitting the advertisement data, transmits content data corresponding to the amount of time for which content data can be played.