Content Playback Control for Dynamic Ad Insertion During Skips
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Solution Overview
Problem
Conventional content streaming methods struggle to accurately insert advertisements in real-time streaming without skipping or delaying playback, especially when users skip sections, leading to ineffective advertisement exposure.
Innovation Solution
An electronic apparatus and method that allows for real-time identification of advertisement insertion points and sections within content, using a processor to control display output based on current playback points and user inputs, enabling seamless integration of advertisements without delaying playback.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If advertisements are inserted into content before streaming, then advertisement exposure is ensured, but streaming time is delayed
Solution Approach 1:
The system performs preliminary identification of advertisement insertion points and prepares advertisement content in advance, but does not insert it into the content before streaming. This allows the streaming to start immediately while ensuring advertisements can be inserted at the correct points during playback.
Solution Approach 2:
The electronic apparatus autonomously monitors playback position and user skipping behavior in real-time, automatically determining when and where to insert advertisements without requiring pre-processing of the entire content with all advertisements inserted.
2Productivity
If advertisements are inserted in real-time during streaming, then streaming speed is maintained, but advertisement exposure is compromised when users skip sections
Solution Approach 1:
The system continuously monitors user playback behavior including skipping actions and provides feedback to the advertisement insertion mechanism. When a skip is detected, the system responds by inserting advertisements at alternative valid points that the user has not skipped, ensuring advertisement exposure is maintained while preserving streaming speed.
Solution Approach 2:
The advertisement insertion points are not fixed but dynamically adjusted based on real-time user behavior. The system flexibly determines insertion points during playback, adapting to user skipping patterns to ensure advertisements are exposed while maintaining smooth streaming.
3Ease of manufacture
If all advertisement insertion points are prepared in advance, then advertisement insertion is simplified, but flexibility to adapt to user skipping behavior is reduced
Solution Approach 1:
The content is divided into multiple segments with multiple potential advertisement insertion points identified in advance. During playback, the system selects from these pre-identified segments based on real-time user behavior, combining the simplicity of pre-segmentation with the flexibility of dynamic selection.
Data Source
AI summary
An electronic apparatus that (a) receives first data from a server, the first data including a first section in which first content data of requested content is included and a second section in which advertisement content data is insertable, but is not inserted, (b) controls the display to output a portion of content corresponding to the first content data, (c) receives second data while the portion of the content is being output by the display, the second data including a first section in which second content data of the requested content is included and a second section into which advertisement content data is inserted, and (d) controls the display to output advertisement content corresponding to the advertisement content data inserted into the second section of the received second data, based on a current playback point of the content corresponding to the first content data and the second content data.