Content Presentation System Using Popularity Labels

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Solution Overview

Problem

Current content presentation systems lack an effective method to dynamically assess and enhance the presentation of content items based on user engagement across multiple platforms, leading to suboptimal user experience and inefficient content promotion.

Innovation Solution

A system that utilizes feedback signals from multiple client devices to determine a popularity score for content items, assigns popularity labels, and generates an enhanced content presentation interface using blockchain technology to track and aggregate user engagement metrics, thereby selecting and presenting content items with improved quality and relevance.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Speed

If content items are presented automatically without user feedback analysis, then content delivery speed is improved, but content relevance and user engagement deteriorate

Engineering Contradiction:
Improvecontent delivery speedVSAvoidcontent relevance
Core Design Contradiction:
SpeedVSAdaptability or versatility

Solution Approach 1:

The system performs preliminary actions by collecting and analyzing user feedback signals before making content recommendations. Feedback signals are gathered from multiple client devices and used to determine popularity scores in advance, enabling the system to pre-identify popular content items and prepare enhanced presentation interfaces before user requests occur.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The system implements a feedback mechanism where user reactions to content items are captured as feedback signals. These signals are continuously collected from multiple client devices and used to update popularity scores, creating a closed-loop system that adapts content selection and presentation based on actual user engagement patterns.

Inventive Principle:
Principle #23Feedback

2Measurement precision

If popularity scores are determined using feedback from multiple client devices, then content selection accuracy is improved, but system complexity increases

Engineering Contradiction:
Improvepopularity measurement accuracyVSAvoidsystem complexity
Core Design Contradiction:
Measurement precisionVSDevice complexity

Solution Approach 1:

The system applies universality by using a standardized feedback signal structure and popularity score calculation methodology that works across multiple client devices and content types. The same feedback collection and analysis process is universally applied regardless of the specific device or content, simplifying the overall system architecture despite handling diverse inputs.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Solution Approach 2:

The system merges feedback signals from multiple client devices into a unified popularity score calculation. By combining feedback data across devices and aggregating user reactions, the system achieves more accurate popularity measurements while managing complexity through centralized processing and standardized data structures.

Inventive Principle:
Principle #5Merging (Combining)

3Productivity

If enhanced content presentation interfaces are generated based on popularity labels, then user engagement is improved, but processing time and computational resources increase

Engineering Contradiction:
Improveuser engagementVSAvoidprocessing time
Core Design Contradiction:
ProductivityVSLoss of time

Solution Approach 1:

The system performs preliminary actions by generating enhanced content presentation interfaces in advance based on popularity labels. Once a content item is identified as popular through feedback analysis, the enhanced interface is prepared beforehand and stored, so that when a user requests content, the pre-enhanced version can be delivered immediately without real-time processing delays.

Inventive Principle:
Principle #10Preliminary action

4Reliability

If blockchain technology is used to track user engagement across internet resources, then data reliability is improved, but system complexity and implementation difficulty increase

Engineering Contradiction:
Improvedata reliabilityVSAvoidimplementation complexity
Core Design Contradiction:
ReliabilityVSDevice complexity

Solution Approach 1:

The system uses blockchain technology as an intermediary layer to track and verify user engagement data across multiple internet resources. The blockchain serves as a trusted mediator that records feedback signals and popularity metrics in a decentralized, tamper-proof manner, ensuring data reliability without requiring direct trust between competing internet resources or centralized control.

Inventive Principle:
Principle #24Intermediary (Mediator)

Data Source

PatentUS12177509B2System and method for labeling and presenting content
Publication Date: 2024.12.24 YAHOO AD TECH LLC
  • US12177509B2 patent drawing
  • US12177509B2 patent drawing
  • US12177509B2 patent drawing

AI summary

In an example, a first content item is provided for display on a first client device. A first feedback signal is received. The first feedback signal is indicative of one or more first user reactions to display of the first content item on the first client device. The first content item is provided for display on a second client device. A second feedback signal is received. A first popularity score associated with the first content item is determined based upon the first feedback signal and the second feedback signal. A first popularity label is assigned to the first content item based upon the first popularity score. An enhanced content presentation interface including the first content item is generated based upon the first popularity label assigned to the first content item. The enhanced content presentation interface including the first content item is presented on a third client device.