Personalized Content Delivery via Profile and Context Analysis
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Solution Overview
Problem
Content provider systems often fail to deliver the most suitable content for users or devices due to unrecognized suitable content and unidentifiable desirable content, and they do not select content in appropriate formats considering device constraints like screen size, bandwidth, storage, and processing capability.
Innovation Solution
A method and device that identify profile and context information for a requesting device to obtain customized content from a content provider, adjusting for device constraints and recommending additional related content.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If content provider systems select and provide stored content based on simple request matching, then the system complexity is low, but the content suitability for users and devices is poor
Solution Approach 1:
The patent segments the content delivery system into multiple components: a content management computing apparatus that analyzes profile and context information, a content provider device that stores content, and a requesting computing device. This segmentation allows complex analysis to be performed centrally while keeping individual components relatively simple, resolving the contradiction between content suitability and system complexity.
Solution Approach 2:
The system performs preliminary actions by pre-analyzing profile information about users and context information about devices before content delivery. The content management computing apparatus processes this information in advance to identify suitable content and optimal formats, so that when content is requested, the selection can be made quickly and accurately without requiring complex real-time processing.
2Reliability
If content provider systems deliver content without considering device constraints, then the delivery process is simple and fast, but the content format appropriateness is poor
Solution Approach 1:
The patent applies local quality by tailoring the content format specifically to the constraints of each requesting device. The content management computing apparatus analyzes context information including screen size, available bandwidth, storage capacity, and processing capability, then selects and provides stored content in formats optimized for each specific device's characteristics, ensuring format appropriateness without requiring complete redesign of the delivery process.
3Ease of operation
If content provider systems only provide directly requested content, then the system operation is simple, but the user experience is poor due to missed relevant content
Solution Approach 1:
The system uses feedback mechanisms by analyzing profile information about user preferences, behavior patterns, and interests. The content management computing apparatus processes this feedback information to identify related stored content that may not have been directly requested but would be desirable to provide to the user, thereby enhancing user experience while maintaining relatively simple system operation through automated analysis.
Data Source
AI summary
A method, non-transitory computer readable medium, and apparatus that identifies profile information for a received request associated with an end user at a requesting computing device and context information associated with the requesting computing device. Customized content responsive to the received request is obtained from a content provider device based on the identified profile information and the identified context information. The obtained customized content is providing to the requesting computing device.