Content Provision System for Targeted Ad Delivery
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Solution Overview
Problem
Existing digital broadcasting advertising methods often disrupt the user experience by displaying irrelevant advertisements during broadcast content, and the process of assigning codes to broadcasts and advertisements can be economically and time-consuming.
Innovation Solution
A content provision system and method that registers second content connected with first content on a display apparatus using a keyword search or electronic program guide (EPG), allowing for the analysis and transmission of service requests to provide relevant advertisements to the display apparatus.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If advertisements are displayed during broadcast content, then advertising effects are improved, but user experience deteriorates due to disruption of broadcast viewing
Solution Approach 1:
The system performs preliminary actions by searching for and registering relevant advertisement content before the broadcast content is displayed. The advertisement content is pre-processed and stored with associated metadata, enabling quick retrieval and selective display without disrupting the broadcast flow. This allows advertisements to be prepared in advance and only shown when appropriate, maintaining both advertising effectiveness and user experience.
2Reliability
If code assignment is used to match advertisements with broadcast scenes, then advertisement relevance is improved, but economic cost and time consumption increase
Solution Approach 1:
Instead of creating unique codes for each broadcast scene and advertisement, the system uses metadata copying and matching. Advertisement content is tagged with metadata descriptors that can be automatically matched against broadcast content characteristics. This copying-based approach eliminates the time-consuming manual code assignment process while maintaining high relevance between advertisements and broadcast content through automated metadata comparison.
3Measurement precision
If manual code assignment is performed for each advertisement and broadcast, then advertisement targeting precision is improved, but productivity decreases
Solution Approach 1:
The system implements self-service functionality through automated metadata extraction and matching. When advertisement content is registered, the system automatically extracts key features and generates metadata descriptors without requiring manual code assignment. The metadata is then automatically matched with corresponding broadcast content based on shared characteristics, enabling high-precision targeting while maintaining high productivity through automation.
4Quantity of substance
If irrelevant advertisements are displayed, then advertising coverage is improved, but user satisfaction decreases
Solution Approach 1:
The system applies local quality by making advertisement content specific to local contexts rather than using generic advertisements. Metadata descriptors capture local characteristics of broadcast content (such as scene type, theme, or subject matter), and advertisements are selected based on matching these local qualities. This ensures that advertisements are relevant to the specific broadcast being viewed, maintaining user satisfaction while achieving effective advertising coverage.
Data Source
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AI summary
Provided are a content provision apparatus and method. The content provision apparatus includes a message reception module receiving a service request message from a display apparatus which displays first content; a content extraction module analyzing the received service request message and extracting second content connected with the first content; and a communication module transmitting the extracted second content.