Content Ranking for Verified Entities Using Canonical Posts
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Solution Overview
Problem
Conventional approaches to providing content to public figures on social networking systems often result in irrelevant and uninteresting content, requiring significant manual effort from users to find relevant information, thereby reducing the user experience.
Innovation Solution
The system identifies a first set of posts associated with a verified entity, ranks them based on relevance, and provides access to a curated set of posts related to the entity and specific topics, including canonical posts and subsequent posts with high relevance, to enhance content delivery.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If conventional approaches are used to provide content to public figures, then the system can provide content in a simple manner, but the content becomes irrelevant and uninteresting, reducing user experience
Solution Approach 1:
The content delivery system segments content into different categories (canonical posts, subsequent posts, reposts, comments) and delivers them through separate pathways. This allows the system to maintain simplicity while providing highly relevant content by organizing information hierarchically rather than treating all content uniformly.
Solution Approach 2:
The system performs preliminary actions by pre-identifying and curating canonical posts and their associated content before delivery to public figures. This advance preparation ensures content relevance without requiring complex real-time processing during content delivery, thus maintaining system simplicity.
2Loss of information
If public figures manually browse through content items, then they can find relevant content, but significant manual effort and time are required
Solution Approach 1:
The system implements self-service by automatically identifying, ranking, and delivering relevant content to public figures without requiring their manual intervention. The algorithm autonomously curates canonical posts and associated content, eliminating the need for public figures to manually browse through content items while maintaining high relevance.
3Ease of operation
If all posts are provided to verified entities without ranking, then the system operation is simple, but the user experience is reduced due to lack of relevance
Solution Approach 1:
The system performs preliminary ranking and curation of content before delivery to verified entities. By pre-organizing content into canonical posts, subsequent posts, and related content with associated relevance scores, the system maintains operational simplicity while dramatically improving content discovery efficiency for users.
Data Source
AI summary
A first set of posts associated with a verified entity can be identified. A second set of posts associated with the verified entity and with one or more particular topics can be identified. At least a first subset of the first set of posts and at least a second subset of the second set of posts can be ranked to produce a ranked set of posts that are associated, at least in part, with the verified entity. The verified entity can be provided with access to at least some posts in the ranked set of posts. Moreover, a canonical post authored by a verified entity can be identified. It can be determined that one or more subsequent posts have at least a specified threshold level of relevance with respect to the canonical post. The verified entity can be provided with access to the one or more subsequent posts.